Program Meeting Held for ‘Department of Business Analytics’ of Graduate School MS program

Program meeting for ‘Business Analytics (hereinbelow BA)’, which is a one-year Master's degree program in Korea University Business School (hereinbelow KUBS), was held at 2 p.m. on May 15 (Friday) at B201 of Hyundai Motor Building. The event, which was attended by students majoring in BA, was held by wearing masks and following appropriate regulations for the prevention of COVID-19.

The event began with the hosting of Baeho Kim, Associate Dean for Research of KUBS. "It was a program that KUBS prepared with great plans, but we were sorry that the COVID-19 hindered us from carrying out effective classes early in the semester. However, we are grateful for doing your best in difficult situations, he said. He went on to explain the purpose of the meeting by saying, "As this is the first semester of BA major, if you have any questions or suggestions, please feel free to tell us.”

Jaewook Kim, Dean of KUBS, said, "BA major has newly established to reflect the trend of knowledge in the current era, so called ‘Fourth Industrial Revolution’. I hope all of you study hard and contribute to society as a proud member of KUBS after graduation.”

Next, Byungcho Kim, who has been appointed as Academic Director for BA since March, delivered his first greeting to the students, saying, "I feel quite burdened to take the heavy responsibility in such a meaningful program. But I will do my best to help you achieve your dreams as much as all of you are working hard.

Professor Byungcho Kim also introduced the Center for Digital Transformation & Business (hereinbelow CDTB). "CDTB aims to serve as a platform to link Industry, University, and Institute based on academic excellence, excellence in education, and networks with companies," he said. "In case of the BA program, it is very important that each student establishes and implements short-term, medium-term, and long-term goals. We will provide wholehearted support at the center level to help students achieve their goals," he said.

After that Q&A Session was followed. One student who attended the meeting asked, "I wonder what strengths you think a BA major graduate has in the real job market." Professor Byungcho Kim replied, "Even though there is little profit that companies can gain from sharing data, I think the reason why they provide data to the BA program is because they are interested in identifying students' capabilities and recruiting talent that can be used in the future." Professor Baeho Kim then added, "The main purpose of creating the BA program lies in the need for a communicator with business capabilities. The company needs experts who can respond to the rapidly changing market, and I think it will be an important issue to find talented people who can act as a bridge between machines and people, and people and people like those with ‘data literacy’.”

Meanwhile, the BA program is a newly established master's course in 2020, with a total of 32 credits, including 15 credits of major required, 9 credits of major selection, and 8 credits of project, for one year. It operates in a two-month six-module system, including summer and winter semesters, and is designed to carry out field-close capstone projects instead of degree papers. The admission schedule for 2021 can be found on the KUBS website on September.