Academic Activities
[Research]How old are you really? Cognitive age in technology acceptance
2013.12.01 Views 701 경영학연구분석센터
Decision Support Systems
Volume 56, December 2013, Pages 122–130
Se-Joon Hong (a), Carrie Siu Man Lui (b), (1), Jungpil Hahn (c), (2), Jae Yun Moon (a), (3), Tai Gyu Kim (a), (4),
a Korea University Business School, Seongbuk-Gu Anam-Dong, Seoul 136-701, Republic of Korea
b James Cook University, School of Business (Information Technology), PO Box 6811, Cairns QLD 4870, Australia
c School of Computing, National University of Singapore, 15 Computing Drive, Singapore 117417, Singapore
http://www.sciencedirect.com/science/article/pii/S0167923613001243
Abstract
With increasing trends toward global aging and accompanying tendencies of (older) individuals to feel younger than they actually are, an important research question to ask is whether factors influencing IT acceptance are the same across individuals who perceive themselves to be as old as they actually are (i.e., cognitive age = chronological age) and those that perceive themselves to be younger than they actually are (i.e., cognitive age < chronological age). We conduct an empirical analysis comparing these two groups in the context of mobile data services (MDS). Our results show that for the “young at heart,” perceived usefulness, perceived ease of use and perceived enjoyment play significant roles in their IT acceptance decisions, whereas for those who perceive themselves to be as old as they actually are, perceived ease of use and subjective norms were significant. Practical implications regarding use of cognitive age as a basis for customer segmentation in IT industries as well as theoretical implications about meaningful age in human computer interaction research are offered and discussed.
Keywords
Age; Chronological age; Cognitive age; Technology acceptance; Mobile data services
Volume 56, December 2013, Pages 122–130
Se-Joon Hong (a), Carrie Siu Man Lui (b), (1), Jungpil Hahn (c), (2), Jae Yun Moon (a), (3), Tai Gyu Kim (a), (4),
a Korea University Business School, Seongbuk-Gu Anam-Dong, Seoul 136-701, Republic of Korea
b James Cook University, School of Business (Information Technology), PO Box 6811, Cairns QLD 4870, Australia
c School of Computing, National University of Singapore, 15 Computing Drive, Singapore 117417, Singapore
http://www.sciencedirect.com/science/article/pii/S0167923613001243
Abstract
With increasing trends toward global aging and accompanying tendencies of (older) individuals to feel younger than they actually are, an important research question to ask is whether factors influencing IT acceptance are the same across individuals who perceive themselves to be as old as they actually are (i.e., cognitive age = chronological age) and those that perceive themselves to be younger than they actually are (i.e., cognitive age < chronological age). We conduct an empirical analysis comparing these two groups in the context of mobile data services (MDS). Our results show that for the “young at heart,” perceived usefulness, perceived ease of use and perceived enjoyment play significant roles in their IT acceptance decisions, whereas for those who perceive themselves to be as old as they actually are, perceived ease of use and subjective norms were significant. Practical implications regarding use of cognitive age as a basis for customer segmentation in IT industries as well as theoretical implications about meaningful age in human computer interaction research are offered and discussed.
Keywords
Age; Chronological age; Cognitive age; Technology acceptance; Mobile data services