“Follow what you love as your goal," …  CEO Etienne Gautheron’s Global CEO Talk 

On September 15th, the Global CEO Talk, organized by Korea University Business School (Dean= Kim Sangyong), was held at the LG-POSCO Business Hall, room 433. At this event, Etienne Gautheron, the Executive Director of Jellyfish and Co-President of FrenchTech Seoul, gave a special lecture. The event included △introduction of the speaker △ introduction of business in Korea and free storytelling △Q&A session. Jellyfish provides digital marketing platforms and information to various companies worldwide. FrenchTech, where Etienne Gautheron is serving as Co-President, promotes collaborative relationships between startups, businesses, and governments in France and South Korea to facilitate business development. 

 Etienne Gautheron, despite being born and raised in France, pursued various ventures and studies in entirely unrelated places such as the Netherlands and Korea. He now focuses on multiple businesses in France and Korea, extracting valuable information and selling it where it's needed. He collaborates with major domestic and international companies like Google, Netflix, Spotify, Yanolja, Musinsa, and Gentle Monster, providing them with necessary data for various cooperative projects. He mentioned, "At times, the cultural differences seemed hard to understand, and I was afraid. However, I've paid attention to the differences stemming from cultural diversity, and it's not intimidating anymore. It has even continued to be a part of what I do now." 

In the Q&A session that followed, Etienne Gautheron advised to a student contemplating about their career path, "First and foremost, follow what you love as your goal," adding, "As you encounter smart people around the world, you'll discover what you want to do." Regarding advice on his primary field of marketing, he stressed the importance of “understanding customer needs and making proposals that spark interest rather than annoyance.” He emphasized, "Not hearing a clear rejection from a customer during a sales process can mean that the seller didn't put in enough effort."