[Research Highlights: March 2026 SK Awards Recipients]

Showcasing Korea University Business School’s Research Excellence through the SK Awards 

The faculty of Korea University Business School has once again demonstrated its world-class research competitiveness through the 2026 SK Awards. The SK Awards are presented to authors of papers published in top-tier international journals listed in the “SK Awards Journal List”, designated by Business School. 

In the March SK Awards, the recipients included Professors Baeho Kim, Daehoon Noh, Kyuhan Lee, Angela Aerry Choi, Thummim Cho, and Hyun Seok Lee and In Joon Noh. In particular, Professors Hyun Seok Lee and In Joon Noh were jointly recognized for their paper titled “Learning in Recovery from Disruption: Empirical Evidence from the U.S. Drug Shortages.” 

The awarded studies span diverse fields such as finance, platforms, digital content, and artificial intelligence. Through data-driven analysis, these works address real-world market and social issues while offering meaningful practical implications. The Business School plans to further strengthen its global competitiveness by continuing to pursue research that combines academic rigor with solutions to real-world problems. 

Detailed research summaries for each professor are available in the individual articles. 

• Professor Baeho Kim | Long-History Principal Component Analysis in a Dynamic Factor Model with Weak Loadings → [Link] 

• Professor Daehoon Noh | Evolution of Ride Services: From Ride Hailing to Autonomous Vehicles → [Link] 

• Professor Kyuhan Lee | Intent-Driven Machine Learning for Fake News Detection: A Referential Domain Adaptation Approach → [Link] 

• Professors Hyun Seok Lee · In Joon Noh | Learning in Recovery from Disruption: Empirical Evidence from the U.S. Drug Shortages → [Link] 

• Professor Thummim Cho | The Present Value of Future Market Power → [Link] 

• Professor Angela Aerry Choi | To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content → [Link]