Park GiRam’s special lecture on student startups suggest a guide for beginning startups

The last special lecture of 2022 Fall Entrepreneurship Academy Lecture series, hosted by KUBS Startup Station(Director = Hojung Shin), was held on December 20^th (Tue). STIPOP co-CEO Park GiRam gave a lecture on the topic of “Student startups and a guide for beginning startups.”

STIPOP provides emoticon services for online communication in the global market. CEO Park began the lecture by explaining about ‘Product Market Fit (PMF)’ which startups experience in their journey.

Mr. Park explained that PMF can be defined in a variety of ways. PMF can be defined as when a product satisfies consumers in a good market and achieves over 40% of retention. A CEO’s role differs depending on whether the firm achieves PMF, so he emphasized the importance of recognizing whether the firm is in a pre-PMF stage or PMF stage. 

Mr. Park suggested a data-driven method to achieve PMF. A firm should recognize improvements to be made, consumer groups that benefit from the firm’s goods and services, and the specific benefits they provide to consumers by collecting data. This data can act as solid ground for achieving PMF.

He further explained detailed guidelines for startups. The lecture consisted of tips for beginning startups such as the importance of product development cycles, methods for filtering and gathering customer feedback, guides to setting goals for beginning companies, recruiting, team building, and scaling up items.

A Q&A session followed the special lecture. STIPOP co-founders Park GiRam and Cho Junyong both participated and received specific questions regarding the special lecture and their startup experience. One participant asked about tips on expanding the business abroad, and received a detailed response about the relationship with investors and the precise cost of establishing a corporation in the U.S.

The special lecture provided detailed, realistic advice on running early-stage startups to participants who aim to establish a startup on their own.