‘2019 KUBS Challenge Case Competition (hereinbelow KUBS Challenge)’ hosted by Korea University Business School was held at Hyundai Motor Hall on November 2, 2019. KUBS Challenge is a case competition where each team of four KUBS students presents business case studies within a given time. 56 students from 14 teams in total participated, showing off their outstanding case analyzing capabilities.
 
In this year’s KUBS Challenge, a total of 14 teams including △Americano, △Bohee & Company, △District 1 and △Excelsior Consulting participated. Each team was assigned the task of analyzing the business case of Boxed.com to find the success factors of the company and deduce possible strategic recommendations based on challenges and opportunity factors. The competition was organized in the form of a Q&A for seven minutes after each team presented a prepared case solution for 13 minutes.
 
The judges not only consisted of professors in Korea University, △Professor Tony Garrett △Professor Kim Young-kyu, △Professor Son Bum-jin, △Professor Lee Jong-ho, but also business executives, including and Han Seung-soo, Executive Director of N.Thing and Julian McKenzie, Vice President of Kyobo AXA Investment Managers. Four teams who performed well in the preliminaries, including △Young Professional Tigers (YPT), △TIGER CUBS CONSULTING CLUB (TCC), △Americano, and △Kuveners, went to the finals and answered in-depth questions from the judges.
 
"We were all worried because this was our first experience and the preparation process wasn't easy, but we think efficient division of roles based on each other's strengths led us to a good result," said team ‘Americano’. They continued, "We are honored to be qualified for the case competition that I've always been interested in and I'll try to achieve good results in the upcoming competition, too." "It was not easy to make results in a short period of time, but it was rewarding to get good results," team ‘Kuvengers’ who won the silver medal said. "I'm looking forward to learning a lot from the upcoming competition." 
 
This year’s winner, team ‘Americano’ got an invitation to participate in “Marshall International Case Competition” hosted by USC in 2020, and the silver medal winner team ‘Kuvengers will participate in ‘Sauder Summit Global Case Competition 2020’. Their airfares, accommodations will be provided, as well as the business case training sessions.