One-Year Intensive Program Nurturing Business and Data Integration Professionals: 2026 Spring BA Program Information Session 

The admission briefing session for the Master’s Program in Business Analytics (hereinafter BA) under the Department of Business Administration at Korea University Graduate School for the 2026 academic year was held on Wednesday, September 17, in Room 433 of the LG-POSCO Building at Korea University.  

The session was led by Professor Kyung Sam Park, who began by providing an overview of the BA program. The BA program is a practical and field-oriented master’s program designed to cultivate business professionals with interdisciplinary expertise, equipping students with both the theoretical foundations and analytical skills necessary for data analysis and information extraction. 

This is a one-year program open to applicants from all undergraduate backgrounds. To graduate, students must complete a total of 32 credits, consisting of 24 course credits (15 required and 9 elective) and 8 credits from a capstone project. Students who lack foundational knowledge in relevant areas may be required to take prerequisite courses designated by their academic advisor. Instead of a traditional thesis, the program features a practical, project-based capstone. Since 2023, the program has also operated the “Renaissance Program,” which allows graduates to re-enroll in designated courses within five years of graduation through a formal application process. 

The curriculum is organized into six modules, running from March to January of the following year. Beginning in Module 2, students initiate their capstone projects, forming teams to address real-world business challenges proposed by corporate partners under the supervision of faculty advisors. Mid-term presentations take place in October, followed by final presentations in January of the following year. In addition, bootcamps are held in February and August to help students strengthen essential skills—such as coding—before entering the main program. 

Students take courses such as Principles of Business Analytics, Business Analytics Programming, Business Analytics for Healthcare, and Business Analytics and Artificial Intelligence. They also conduct data analysis projects using real corporate datasets. Professor Park highlighted, “What differentiates the BA program is that it teaches not only data analysis but also business operation systems. Students can gain a business perspective here that is difficult to acquire in other fields, such as statistics.” 

He went on to introduce examples of past capstone project topics and partner organizations. To date, the BA program has established partnerships with leading companies such as LG Household & Health Care, LG CNS, Hyundai Motor Company, Lotte Members, GS Retail, Woori Card, and PwC. Students have collaborated with these partners on projects such as Keyword Extraction and Scenario Strategy Development through Review Analysis and Developing a Real-Time Business Management Data Analysis Framework Using Large Language Models (LLMs). Professor Park noted, “One of the key strengths of Korea University Business School is its ability to continuously conduct capstone projects in collaboration with large-scale partner organizations.” 

The session concluded successfully with a Q&A segment featuring current 6th-cohort students and program staff, who addressed participants’ questions and provided detailed responses to their inquiries.