Class of 98 and Their Families Reunite at Their Alma Mater – Successful Completion of KUBS 98 Family Day 

On Saturday, August 23, Korea University Business School (KUBS) hosted the KUBS 98 Family Day at Young-Il Ahn Hall in the LG-POSCO Hall. This special event brought together Class of 1998 alumni and their families to reconnect with fellow classmates and to experience the transformation of their alma mater alongside the next generation. 

The event was emceed by Woojin Shin and Minji Kang, president and vice president of KUBE (the KUBS student ambassador group). In his welcome speech, Dean Eonsoo Kim remarked, “When you were students, the KUBS main building was likely the only facility on campus, but much has changed since then. Thank you for taking time out of your Saturday to return to your alma mater. Korea University Business School has grown into a respected brand thanks to the unwavering support of alumni like you.” He also shared his personal sentiments: “Though it has been 40 years since I graduated, I have never once regretted choosing Korea University Business School.” 

Following this, Pyungkook Kim (Class of ’89, Vice President of the KUBS Alumni Association) offered words of encouragement: “I hope you enjoy today with your classmates and families.” Class of ’98 alumna Kyungsun Han also reflected, “It is rare to see so many of the Class of ’98 gathered together. Returning to campus with my family is a deeply moving experience.” 

The event continued with a video presentation looking back on the history of KUBS, inviting attendees to reminisce together. As footage of daily student life in the 1990s appeared on screen, alumni recalled their own university days and shared meaningful moments. 

Next came a presentation on today’s KUBS. Student ambassadors Jaewook Cha and Nayoon Kwon showcased the transformed campus, including the LG-POSCO Hall and Hyundai Motor Hall, both made possible entirely through donations. They highlighted KUBS’s growth into an academic community with 90 full-time faculty members and nine majors, and emphasized the school’s commitment to globalization, with two-thirds of all classes now conducted in English. They also celebrated the school’s achievement of being ranked 28th globally and 1st in Korea in Marketing by the QS World University Rankings by Subject, instilling a strong sense of pride among alumni. Prize quizzes held throughout the program added to the lively and engaging atmosphere. 

After lunch, all attendees stood to sing Korea University’s cheer songs. Led by the university’s cheer squad, songs such as “Young Generation,” “Whale Hunting,” and “Boat Song” filled the hall as alumni joyfully followed the traditional cheer motions, reliving their youth. Even “Aria of the People,” a cheer song introduced after the Class of ’98 had graduated, was taught to attendees, adding fun and excitement to the experience. This part of the event received the most enthusiastic response, creating a memorable moment of unity between alumni and their families. 

The day continued with a campus tour, where alumni and their children walked around the campus together, experiencing firsthand how their alma mater had changed. Along the way, they took commemorative photos, capturing the meaningful time spent together. Many expressed that “It was meaningful to laugh and enjoy time on campus again,” and “It was even more special to share this day with family.” 

The Class of ’98, invited to this year’s Family Day, is the designated host class for the upcoming 2025 KUBS Alumni Night. The host class tradition involves alumni taking the lead in organizing the annual event as senior representatives, strengthening intergenerational bonds and fostering a spirit of community. With Class of ’98 alumni already working together in unity, this year’s Alumni Night, to be held in early December, is expected to once again reaffirm the KUBS alumni community’s solidarity and commitment to giving back. 

A representative from the KUBS PR team shared, “‘Family Day’ was a meaningful new format of engagement, bringing together alumni and their families,” and added, “We will continue to create opportunities for alumni to stay connected with the school and share in the pride of being part of the KUBS community.”