“Please Enjoy!”… ESADE International Study Tour in KUBS Successfully Completed 

The Korea University Graduate School of Business Administration (Dean= Sang Yong Kim) Executive Education Center (Director= Seok Gyun Kim) successfully conducted the 2023 ESADE International Study Tour: Digital Transformation & Business Analytics in Asia Program (hereinafter referred to as the program) in collaboration with ESADE Graduate School of Business Administration (hereinafter referred to as ESADE) students from April 17th to 21st.   

ESADE, which visited the Korea University Graduate School of Business Administration is the business school affiliated with Ramon Llull University, located in Spain, Barcelona and is one of the leading business schools in Spain along with IESE and IE. ESADE is a member of the association of prestigious business schools worldwide ‘CEMS (CEMS Global Alliance in Management Education)’ and actively collaborates with more than 100 education institutions around the world.  

CEMS members schools, which can only be joined by the top business schools in each country, include Korean University Graduate School of Business Administration, Cornell University in the United States, The London School of Economics and Political Science in the United Kingdom, HEC Paris in France etc. totaling 34 schools.  

The ESADE students that participated in this program were 49 master students majoring in Digital Transformation and Business Analytics, along with two faculty members, totaling 51 individuals visiting the Graduate School of Business Administration.   

ESADE students attended 5 lectures on Digital Transformation held in Hyundai Motor Hall room 202. They also interacted with graduate students majoring in Business Analytics with special lectures given by guest speakers. On the 17th, which was the first day of the program, the welcome dinner was held in the Cuckoo Hall in the LG-POSCO Building. The welcome dinner was attended by ESADE students, MBA Vice-Dean Janghyuk Lee, Department Chair Byung Cho Kim, Professor Hyun Seok Lee, Professor Kihoon Kim, Professor Jeunghyun Kim and others. Vice-Dean Janghyuk Lee expressed his welcoming remarks saying, “It is a honor to spend special time with you” and “we hope you can create many memories during your stay”. Students and faculty members enjoyed dinner, sitting around tables, and engaging in conversations.  

ESADE students also experienced our country’s culture and local companies. On the 18th, they visited the National Museum of Korea for a guided tour of various cultural relics. They also were able to look around the operations of global companies, visiting LG CNS and Ostem Implant, Hyundai Motors Studio Goyang. One shared their impression after the trip saying, “The scale of the National Museum of Korea was grand and the advanced development of the companies were impressive.” 

On the last day, they marked the end of the program with a farewell dinner at a Korean restaurant in Anam-dong. Professor Byung Cho Kim and Professor Hyun Seok Lee among others, attended the farewell dinner. Professor Byung Cho Kim expressed his farewell remarks saying, “I hope that this program has been a meaningful time for students” and Professor Irene from ESADE responded, “Thank you to all the professors, staff and teaching assistants of Korea University who prepared this program for us. Both ESADE students and faculty members were able to have a fantastic five days in Korea thanks to you.” 

Furthermore, after becoming a regular member of CEMS in 2015, the Graduate School of Business Administration at Korea University has also won the CEMS Business Project of the Year Award 2022 (hereinafter the Business Projects of the Year Award). The Business Project of the Year Award is part of the core program of CEMS MIM, ‘Business Project’. This award is given to the best project among those submitted by the 34 CEMS member schools each year and it is noteworthy that Korea University’s G-MIM program is the first non-European member school to receive this award. ESADE 대학교 Youtube