CDTB Colloquium ends in big success… ‘The virtual world, the beginning of New Commerce- Metacommerce’

The Colloquium hosted by the KUBS (Dean = Johngseok Bae) Center for Digital Transformation & Business (Center Director = Byungcho Kim, hereinafter CDTB) was held on May 20th(Fri) at SUPEX HALL of LG-POSCO Building. The lecture, which was conducted online and offline at the same time, was given by Sooil Kim, the head of LG CNS CX Strategy Group, as a speaker under the theme of "The Virtual World, the Beginning of New Commerce - Metacommerce"

Sooil Kim, group leader, started the lecture saying, "We will introduce what services and commercial purposes real companies use Metaverse, which has recently become a hot topic, and talk about Metacommerce." In the first half of the lecture, he talked about the entire industry explaining the △ 4-types of Metaverse △ Metaverse ecosystem △ Metaverse service areas. He particularly explained, "It is possible to implement various services using metaverse technology for each industry, and the initial metaverse service area which centered on games and entertainment is continuously expanding," and “the most lively area is commerce.”

 "Companies are showing movements to expand their services in this area by utilizing metaverse," he followingly said, and explained the development process of the commerce area from e-commerce, which is centered on images and text, to Metacommerce, which uses 3D virtual spaces. “Metacommerce is a new e-commerce method that allows users to experience and purchase products and services in a virtual space. It implements realistic and differentiated services beyond simple interest, while delivering immersive and accurate information to customers by setting directions for the characteristics of each product and service,” he said.

In order to implement Metacommerce services, it was mentioned that End-to-End execution power is needed, such as △ channel strategy for Metaverse △ Metacommerce-directed service plan △ connection with platform in which implementation is possible & existing channels △ sustainable operation. "Establishing a metaverse-use platform for each company itself is a starting stage," said group leader Kim. "Role of LG CNS is to proceed with optimized customized platforms with customers and help quickly implement combinations with existing channels."

 Because metaverse is a world, customers move along the route in it. "We can collect various customer behavior data by following the customer's movements," group leader Kim said, and "We can upgrade our services through these behavioral data." At the end of the lecture, he explained the process of LG CNS receiving service offerings and producing results through the cases of Shinsegae Department Store METAXSHOP, LG Electronics virtual VR showroom, and LG Chem LETZero.

Sooil Kim, group leader, concluded the lecture, saying, "I hope that through this lecture, you will feel that many companies are contemplating about and trying to introduce metaverse." the Colloquium came to an end after 15 minutes of Q&A session.