[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for new Startup CEOs’

The second special lecture of the 2021 Lecture on Demand hosted by Korea University Business School (Dean = Johngseok Bae) and Startup Research Institute (President = Hojung Shin) was held on November 2nd (Tuesday). Lecture on Demand is part of the Entrepreneurship Academy of the Seung Myung-Ho Entrepreneurship Education Center (Director = Lee Dongseop), an educational institution within the Startup Station, whose goal is to impart practical knowledge necessary for startups in areas such as promotion, legal issues, and UX/UI. This special lecture, held online due to COVID-19, was conducted by Jae-sang Kang, co-CEO of PathfinderNet, under the topic of “Basics of Business and manners for new startup CEOs.”

CEO Kang started the lecture by saying that he would tell what seems to be basic yet, hard to hear regarding work ethics and business manners. CEO Kang, who introduced the direction of the lecture by saying, “At your current level, skills are important, but business manners and problem-solving skills must be acquired to be competent.” He also emphasized the importance of reputation in the Start-up industry and advised, “I think that a person who is truly strong is someone who recovers quickly even in the face of hardships.”

Then, talking about the technical and conscious competence at work, he emphasized, “Right now, many may be hung up on technological competence, but in the long run, it is important to develop conscious competence, especially for start-up CEOs.” In addition, he mentioned that fighting spirit, luck, insight, success experience, human relations and human resources management, and job performance ability are necessary competencies for managers and that “Do not try to get all these at once, but try to take steps of progress.”

Lastly, CEO Kang explained the appropriate business manners for different situations, saying, “Especially, the younger generation often show lack of business manners due to lack of experience.” CEO Kang emphasized the importance of reputation and image by giving detailed examples assuming various situations such as △communication through e-mail and messenger △manners in business meeting △first greeting and business card exchange △investment meeting and examination. Afterwards, the lecture ended with a brief question-and-answer session.

Editor | Sang-bong Jeong(College of economics and politics 17)