Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract 

KUBS (Dean Johngseok Bae) and Lotte Members (CEO Hyung Sik Jeon) signed an industry cooperation contract for the ‘Business Analytics Capstone Project’ on August 26^th(Thu). The agreement ceremony was held online due to COVID-19, with KUBS Dean Johngseok Bae, KUBS Associate Dean Joon Ho Hwang, KUBS CDTB Director Byung Cho Kim, KUBS CDTB Director Baeho Kim and Lotte Members CEO Hyung Sik Jeon and Lotte Members Data Strategy Director Ran Sook Jung etc. attending the ceremony.

KUBS Dean Johngseok Bae expressed his appreciation of the business analytics-based industry cooperation and said, “We think this cooperation will be very meaningful for the growth of both parties.” Lotte Members CEO Hyung Sik Jeon said, “We thank KUBS for cultivating talented data business personnel that contribute to innovations in business management. We hope the research of this industry cooperation project will provide useful in the field.”

This is not the first occasion where Lotte Members and KUBS have cooperated. KUBS has been the first in Korea to establish a single-year business analytics major in master’s degree, and it consists of a field-oriented capstone project by utilizing corporate data and collaborating with corporate personnel. In 2020, the first industry cooperation between Lotte Members and KUBS yielded a data marketing strategy and statistic algorithms that contributed to Lotte Group. The participants of the 2021 Capstone Project have doubled compared to the previous year, and both institutions expect a more diverse insight.

Editor | Yoon Seon Woo (Media ’18)

Photography | KUBS Management Support Team