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[Research]SME strategies: an assessment of high vs. low performers

2008.11.01 Views 817 경영학연구분석센터

Communications of the ACM
Volume 51 Issue 11, November 2008, Pages 113-117
 

DaeSoo Kim College of Business Administration at Marquette University. Milwaukee, WI
Terence T. Ow Marquette University, Milwaukee, WI
Minjoon Jun College of Business at New Mexico State University, Las Cruces, NM
doi>10.1145/1400214.1400237



Introduction

According to the U.S. department of commerce, manufacturing led all industry sectors with e-commerce shipments that accounted for 19.6 percent ($752 billion) of the total value of manufacturing shipments. Merchant wholesalers ranked second with e-commerce sales that represented 11.7% ($320 billion) of their total sales (See U.S. Census 2004 for full report).

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