Psychology & Marketing
Volume 25, Issue 7, July 2008, Pages 565–567
Editorial
 

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Charles R. Taylor, Doo-Hee Lee
http://onlinelibrary.wiley.com/doi/10.1002/mar.20233/full




Introduction

While the continued growth and popularity of the Internet have led to its world-wide acceptance, the wide array of usage and application of the Internet continues to evolve. As a result, further research on marketing practices conducted over the Internet is critical. Several functional areas should be considered for research, such as advertising, information processing, product and branding issues, market segmentation, pricing, methodological issues, and channel and distribution issues. Accordingly, the focus of this special issue is on new developments in e-commerce research. We are pleased to report that this issue received a large number of submissions on a wide variety of topics. Resulting from the strong
reception and contributions is an issue that is a rich source providing new theoretical and managerial insight into understanding marketing and consumer psychology in the context of electronic commerce.