News
Seminar
Communications of the ACM
Volume 53 Issue 5, May 2010, Pages 151-156
Hyeyoung Kim Sookmyung Women's University in Seoul, Korea
Jae-Nam Lee Korea University Business School in Seoul, Korea
Jaemin Han Korea University Business School in Seoul, Korea
http://dl.acm.org/citation.cfm?id=1735260
Abstract
A closer look at the mature networks and ecological behaviors in businesses allows us to appreciate "a business ecosystem." This type of ecosystem is defined as an economic community involving many companies working together to gain comparative advantages as a result of their symbiotic relationships. Ecosystems permit companies to create new values that no company could achieve alone. Likewise, symbiotic relationships provide some benefits for related parties such as consumers and partners, among others. Information, products, and services have become commodities. Value-added and associated service levels have also become key differentiators in ensuring business sustainability. A strategy involving a company attempting to succeed by itself has proven to be limited in terms of its capacity to create valuable products or services. In view of this, it is crucial that businesses collaborate among themselves to survive in a business ecosystem.
Volume 53 Issue 5, May 2010, Pages 151-156
Hyeyoung Kim Sookmyung Women's University in Seoul, Korea
Jae-Nam Lee Korea University Business School in Seoul, Korea
Jaemin Han Korea University Business School in Seoul, Korea
http://dl.acm.org/citation.cfm?id=1735260
Abstract
A closer look at the mature networks and ecological behaviors in businesses allows us to appreciate "a business ecosystem." This type of ecosystem is defined as an economic community involving many companies working together to gain comparative advantages as a result of their symbiotic relationships. Ecosystems permit companies to create new values that no company could achieve alone. Likewise, symbiotic relationships provide some benefits for related parties such as consumers and partners, among others. Information, products, and services have become commodities. Value-added and associated service levels have also become key differentiators in ensuring business sustainability. A strategy involving a company attempting to succeed by itself has proven to be limited in terms of its capacity to create valuable products or services. In view of this, it is crucial that businesses collaborate among themselves to survive in a business ecosystem.