News
Seminar
[Seminar]IBRE Seminar (Center for Research in Marketing): Werner Reinartz [University of Cologne]
2018.02.20 Views 2017 기업경영연구원
- Date: February 20, 2018 (Tue); 10:30 - 12:00
- Venue: Room 303 in Hyundai Motor Hall
- Presenter: Werner Reinartz(University of Cologne)
- Topic: Does It Pay to Be Real? Understanding Authenticity in TV Advertising