Marketing Letters September 2016,
Volume 27, Issue 3, pp 525–535
 

Yong-Wan Park, Paul M. Herr, Byung Cho Kim
https://link.springer.com/article/10.1007/s11002-015-9359-9

Abstract
Three experiments investigated the role of metacognitive experience in perceptions of information security. Fluency was manipulated via technical versus nontechnical product descriptions (Experiment 1) or via easy- or difficult-to-read fonts (Experiment 2). In both studies, perceived security was high when fluency was low (versus high), except when consumers focused on product ease of use (Experiment 2). Increasing awareness of the source of feelings of fluency reduced these effects (Experiment 3).

Keywords
Information security Security Metacognitive experience Disfluency Fluency