"Do not hesitate, take action" - Global CEO Lecture by Youngsik Kim, former CEO of Chunho Food (now ChunhoNCare) 

On November 9th, a Global CEO Talk hosted by the Korea Univeristy Business School (Dean= Sangyong Kim) took place in Room 333 of the Hyundai Motor Hall. The speaker for this special lecture was Youngsik Kim, the former CEO of Chunho Food (now ChuhoNCare). Chunho Food (now ChunhoNCare) is a company that specializes in health food and functional health foods, selling products such as health juices, health sticks, and functional health foods. Youngsik Kim founded Chunho Food's predecessor, Chunho Corporation in 1984 and served as the CEO of Chunho Food. CEO Kim gained public attention through active marketing campaigns, including appearing as the TV model for their product 'Sansuyu 1000 Premium.' Currently, he is involved in social contribution activities, such as establishing the Kim Youngsik Foundation for Supporting Childbirth. 

Firstly, Kim explained his career and the background of establishing Chunho Food. He revealed that overcoming the aftereffects of a traffic accident by eating snails was the starting point for entering the health food business. Kim emphasized the importance of setting goals by stating, "Observing successful people and adopting their attitudes is crucial," and "Keeping habit of imagination is the foundation of success." 

CEO Kim also introduced Chunho Food's proactive marketing strategy. In 2000, he launched the flagship product of Chunho Food, SanSuyu, and sent a letter and SanSuyu to President Bush of the United States. Kim stated, "I received a reply from President Bush," and added, "After that, I delivered inauguration gifts to presidents of about 25 countries." To promote their products, Kim engaged in proactive marketing activities, such as embarking on a bicycle expedition for nationwide promotion. He explained, "By personally demonstrating the effects of the product, I wanted to vividly showcase its efficacy to the public." 

The special lecture concluded with a Q&A session and advice on career paths. CEO Kim emphasized the qualities necessary for entrepreneurs by stating, "Setting clear goals and values and promptly putting them into practice are crucial."