A Day of Shared Knowledge, Experience, and Connection – Successful Conclusion of the DBA Summer Special Lecture

KUBS-DBA (Doctor of Business Administration) program successfully held its 2025 Summer Session Special Research Seminar on Saturday, July 26. This meaningful event featured alumni from the Euro-Asia DBA program, which was jointly operated with France’s KEDGE Business School and Hong Kong Polytechnic University from 2016 to 2019. These alumni were invited as guest lecturers to share insights from their research fields and foster academic exchange. 

The first speaker was Professor Taewon Park, currently Vice Chairman of Hancom and a board member of Chung-Ang University. Professor Park focused on the shift from B2C (Business to Customer) to B2B (Business to Business) models, and delivered an in-depth lecture on how to write research papers, using Doosan Heavy Industries’ portfolio strategy and various research materials. His session included a dynamic Q&A with current KUBS-DBA students, creating a warm and engaging atmosphere. 

The second session was led by Hee Ok Kang, CEO of GAIAHOK and a current advisory board member of KUBS. Kang's lecture explored the impact of LMX (Leader-Member Exchange) on employee turnover, while incorporating the concept of organizational commitment. She examined the distinct impacts of these factors on office-based and field-based employees. 

The final session was delivered by Dr. Youngha Lee, former president of LG Electronics and an experienced executive active across diverse industries. Drawing from both his extensive leadership background and academic insights gained during his DBA studies, Dr. Lee presented compelling case-based strategies that demonstrated how LG Electronics, as a latecomer, successfully penetrated and gained a competitive edge in mature markets. His engaging delivery and grounded analysis resonated strongly with the audience and received an enthusiastic response. 

Spanning a diverse spectrum of industries and research disciplines, this year’s Special Research Seminar served as a meaningful platform for scholarly exchange and intellectual growth. It also deepened the bond of mutual respect and academic kinship between current students and alumni of the DBA program.