Digital Transformation and K-Business Experience: BMI Global Immersion Program 

The EEC (Executive Education Center) at Korea University Business School invites prestigious universities worldwide to participate in its programs and offers various short-term courses. From October 21 to 25, the center hosted the BMI Global Immersion Program (hereafter referred to as "the Program") for students from Brussels ASBL EMBA, Belgium. This Program was conducted under the theme of "Digital Transformation and Innovations," with Professor Janghyuk Lee serving as the lead professor. 

The Program was structured around two main components: classes on Digital Transformation and Innovations, and site visits to domestic companies. The classes on Digital Transformation and Innovations included the following sessions: 

▶ Doosan B2B Transformation (Taewon Park, Vice Chairman of Hancomm) ▶ Digital Customer Engagement (Professor Janghyuk Lee) ▶ Start-up Ecosystem in South Korea (CEO of Mark & Company) ▶ Digital Transformation: Theory and Practice (Professor Byung Cho Kim) ▶ Algorithm Literacy (Professor Gun Woong Lee) ▶ Global Scale-up (Gyu Bum Ko, CEO of Medit) 

The participants visited leading domestic companies, including Hyundai Motor Group’s ZER01NE and Hyundai Glovis, where they toured the facilities and attended special lectures. Additionally, they explored Korea’s K-food and K-pop industries through visits to CJ CheilJedang's Blossom Park and SM Entertainment.