Korea University Business School CDTB expands industry-academic cooperation

Korea University Business School Center for Digital Transformation & Business (CDTB, Center Director = Professor Kim Byung Cho) is expanding industry-academic cooperation based on MSBA (MS in Business Analytics) capstone project.

As one of the main roles of CDTB, the Capstone Project is an industry-academic cooperation project that uses real data provided by companies to solve corporate problems and explore models, and is an alternative to a master's thesis in Business Analytics (BA from below) major (Head professor=Baeho Kim).

In 2022, a total of seven companies △ LG Household & Health Care, △ LG CNS, △ GIIR (participating customers: LG Display, E-duk I&C-Allerman), △ Korea Credit Information Services, and △ Hanmi Pharmaceutical (in order of Korean), have agreed to participate as Capstone Project cooperating companies, while agreement is under way for smooth mutual exchange.

The fact that the MSBA Capstone project has expanded cooperation to seven companies in two years since it began as two companies in 2020 can be evaluated as proof that external interest and evaluation in DT education and research at KUBS have increased significantly.

What is particularly notable this year is that more than half of its partners are LG affiliates. A total of four companies are LG affiliates, including LG Display Co., Ltd. in electronics, LG Household & Health Care Co., Ltd. in chemical, LG CNS Co., and GIIR Co., Ltd. in telecommunications and services. Especially at the Capstone Project Theme Seminar held on April 13^th, 2^nd class of BA graduates employed at LG CNS attended and promoted the company, and other partner companies have suggested the possibility of conducting industry-academic research projects after the Capstone project. This shows that the Capstone project is not a one-time cooperation, but a mutually beneficial cooperation project that can be expanded to further employment of talented students and industry-academic research projects.

Moreover, in order to find advanced industry-academic cooperation plans, CDTB will invite officials from Capstone project partner companies as speakers to hold a colloquium. Byung Cho Kim, director of the center, said, "Starting with Lee Hyun-jung, head of CXM Center of HS Ad Co., Ltd., a subsidiary of GIIR, on April 28^th, we are preparing a colloquium for LG CNS Co., Ltd. and LG Household & Health Co., Ltd. in June," adding, "We look forward to the participation of Korea University members interested in DT."

Meanwhile, CDTB was established in December 2019 and is playing a large role in supporting the MSBA Capstone project as an industry-academic Open Connected Platform, operating a DAB competition (formerly DTB data utilization competition), and holding Colloquium and KUBS DT Day.