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Executive MBA’s ELITE Project Presentation
Executive MBA’s ELITE Project Presentation
On the 18th of August, Executive MBA (E-MBA) at Korea University Graduate School of Business had a project presentation ‘ELITE (Executive Learning and Interactive Team Exercise)’ at Room 432, LG-POSCO Building.
The faculty participants were Program Director Professor Weon Sang Yoo, Jae Uk Chun, Professor Shijin Yoo. Managers from businesses △FMASSOCIATES △UPLEAT △NANOCMS also attended the event to hear the groups’ presentation.
A total of six groups presented their projects to approximately 80 audiences. Each group had a 40 minutes’ length presentation where they discussed the topics they focused on. More specifically, the groups demonstrated their research topics on △suggestion on NANOCMS business expansion strategy – rising business in the security/nanomaterial industry △market entry strategy for BAU MEO (For healthy pet food) △B2C market entry strategy for PPM △Home Peel (Peel, Feel, Fill) △Blockchain based cancer information platform ‘Block Quantum Holdings’ △disruptive innovation of social sales share platform. The six ELITE projects have been conducted for eight months since December 2017.
Prior to the presentations, Program Director Professor Jae Uk Chun had his opening address by saying “It is a big day for the six groups, where they present and assess the feasibility of their comprehensive work combining what they have learned during the last three semesters as well as their practical knowledge.” Professor Chun continued, “I am worried that it will be a tough decision to make, given that I know all of the teams’ works are remarkable. Nevertheless, I hope many of you will find this event productive, by getting useful evaluations from each other.”
President of E-MBA Alumni Association Seung-Hyun Lee also added that “I hope you maintain your hard work on the projects even after this event. The topics you brought sound highly feasible.”
‘E-MBA ELITE Project’ is one of the KUBS’s unique curriculum, where candidates look for business case studies, conduct an analysis and suggest resolutions. Afterward, they present the resolutions to the managers at the companies and work together with them.
During the semester, candidates investigate deeply into practical issues of business with regard to the social change. The ELITE project aims at educating candidates with independent decision making skills, as well as sharing their ideas with other candidates during the presentation event.