Freshman Orientation “NEW:BIZ”… Opening the First Chapter of University Life

The Korea University Business School Student Council organized the “2026 Korea University Business School Freshman Orientation NEW:BIZ (hereafter ‘Saeteo’)” for the Class of 2026 from February 28 to March 2 as a three-day, two-night program.

On the first day, the “Welcome to KUBS” event was held at SUPEX Hall in the LG-POSCO Building, featuring welcoming remarks for members of the Class of 2026 and introductions to various Business School organizations.

Dean Eonsoo Kim of Korea University Business School also took the stage and said, “I hope that all of you, the Class of 2026 who stand at the starting line of the next 120 years, will carry a sense of responsibility and pride in your hearts and make a strong start,” offering a message of welcome. He added, “Until the day your dreams come true, our Business School will be a trusted partner.” 

Afterward, the participants moved to Beachepalace in Boryeong, Chungnam, where the full-scale orientation program began. On the first night, the Business School dance club “BROADEN” and band club “UandI” performed for the freshmen. The faculty band “BGS,” composed of Business School professors, also traveled a long distance to Boryeong to deliver a spectacular performance and extend their welcome to the freshmen. After the performances, an orientation session on Korea University’s cheering culture was held, where participants learned the university’s cheering traditions alongside the cheerleading squad’s flag unit.  

On the second day, students participated in programs by class groups, providing an opportunity to build closer relationships with their classmates, who will play a significant role in their university lives. In the evening, the traditional Korea University “Sabal Ceremony” was also held.

Eunsung Joo (Business Administration, Class of 2026), who participated in the program, said, “Thanks to the welcoming atmosphere and fun activities, it was a great opportunity to adapt to university life,” adding, “It made me feel proud of Korea University and excited about my university life ahead.” 

Jeho Choi (Business Administration, Class of 2023), chair of the Freshmen Orientation Preparation Committee, who oversaw the event, said, “It was an honor to prepare such a meaningful event to welcome the freshmen. I hope it will be remembered as a joyful memory in their university lives.” 

Meanwhile, Korea University Business School had a busy winter preparing various events to welcome the Class of 2026 freshmen. On Saturday, February 7, a “Pre-Orientation for Freshmen” hosted by the student council was held, and on Friday, February 20, an orientation for new and transfer students organized by the Business School administrative office took place at the SUPEX Hall of the LG-POSCO Building. Each event provided the Class of 2026 freshmen with a wide range of information about overall campus life.