Korea University Business School MSBA Holds

Information Session for 2026 Spring BA Admits

The Center for Digital Transformation and Business (CDTB) at Korea University Business School held an information session on January 6 for students admitted to the 2026 Spring BA intake. The event was organized to support admitted students in making informed enrollment decisions and featured an overview of the program, a discussion with current students, and a Q&A session.

The session opened with welcoming remarks from Professor Jeunghyun Kim, Academic Director of the MSBA program. Congratulating the admitted students, Professor Kim stated, “This session is designed to provide a realistic overview of the MSBA program and the academic environment students can expect to experience.” 

This was followed by an introduction to the MSBA program. The MSBA is a master’s program offered by the Graduate School ,of Korea University Business School, featuring a practice-oriented curriculum focused on developing Business Analytics capabilities. A distinguishing feature of the program is that, in place of a traditional academic thesis, students fulfill graduation requirements through a company-collaborative capstone project. 

The program follows an intensive structure in which two years’ worth of coursework is completed within one year. In the first semester, foundational and required courses in data analysis and business problem-solving are offered in a concentrated format. In subsequent semesters, students engage fully in the capstone project. Some courses may be taken during the summer term, allowing students to better balance their academic workload across semesters. 

In the latter part of the session, a discussion was held with current students from the sixth cohort of the MSBA program. Drawing on their firsthand experiences, the students shared insights into the program’s academic rigor and learning environment. One student remarked, “With classes, assignments, and team projects running concurrently, the perceived level of difficulty is quite high,” adding that “it is important to secure an environment conducive to focusing on one’s studies.” 

Further explanations were also provided regarding the capstone project. Another student noted, “By conducting analyses based on real corporate data, we gain experience with the entire process—from problem definition to deriving results,” explaining that “the project outcomes can be used as a portfolio for employment or career exploration after graduation.” The student also emphasized that “differences in outcomes depend largely on individual engagement and effort rather than on the program itself.” 

During the Q&A session, participants raised questions regarding academic workload, English proficiency requirements, graduation criteria, and career pathways. 

The session concluded with additional Q&A exchanges between admitted students and current students, followed by closing remarks from Center Director Kyung Sam Park. CDTB stated that it plans to continue providing information and opportunities for communication so that admitted students can fully understand the program before deciding whether to enroll.