“KUBS 120 MARCH” — Fundraising Campaign for the Next 120 Years

▲ Photo = A virtual rendering of the Digital Brick installation plan 

As it continues its 120-year tradition, the Business School has taken a major step toward innovating future business education. Guided by its ‘3C (Curiosity, Collaboration, Contribution)’ and ‘4Tech (AI, Semiconductors, Energy, Robotics)’ strategies, the school has set forth mid- to long-term goals of becoming a global Top 30 business school by 2030 and a Top 20 business school by 2040. 

The core driving force for achieving these goals is the “KUBS 120 MARCH” fundraising campaign. Created to build on the Business School’s 120-year history and tradition as the foundation for the next 120 years of growth, the campaign is composed of major initiatives that advance innovation across education, research, and student support. 

Six Key Investment Areas of KUBS 

The funds raised through the campaign will be strategically invested in the following six areas to strengthen the Business School’s future competitiveness: 

1. Strengthening Technology-Integrated Business Education Programs 

2. Expanding Student Scholarship Support 

3. Recruiting and Retaining World-Class Faculty 

4. Establishing the 3C Trading Zone 

5. Creating an Art & Culture Room 

6. Developing an AI-Based Educational Administration System 

Each of these areas aligns closely with the Business School’s mid- to long-term strategy and is considered essential for building sustained global competitiveness. 

Even Small Contributions Can Shape KUBS’s Future 

Dean Eonsoo Kim remarked, “The tradition KUBS has built over the past 120 years is the result of the participation and contributions of countless individuals,” emphasizing that “now is the time for us to design the next 120 years of KUBS.” 

He continued, “The KUBS 120 MARCH campaign is not simply a fundraising initiative, but the most meaningful way to help build the future education and research environment for the next generation.” 

He added, “Although KUBS may not be able to offer donors immediate, direct benefits, it will cultivate outstanding business leaders who form the very foundation of society and, in turn, benefit many people indirectly. Through this process, we aim to elevate the name of KUBS and return that value to our supporters in the form of pride.” 

The Value of Contribution Preserved as a Digital Brick 

In particular, the names of donors who participate in the KUBS 120 MARCH campaign will be displayed as Digital Bricks, the Business School’s new donor recognition system. 

This system is implemented through a large LED wall installed in the lobby of the LG-POSCO Hall, creating a symbolic space where the names of donors who carry forward KUBS’s 120-year legacy come together to form a growing digital wall of appreciation. 

Make Your Donation Instantly with a QR Code 

The Business School has designed the donation process to be as simple and accessible as possible so that every member of the community can participate with ease. 

Just follow three quick steps: 

 - Scan the campaign QR code. 

 - Enter your pledge amount and provide the required information. 

 - Complete your donation via credit card or bank transfer. 

The process takes only three minutes—but its impact lasts far longer. Each donor plays a meaningful role in illuminating the future of the Business School. 

In addition to the mobile QR option, participants can also submit a photo of a paper pledge form via text message or transfer funds directly to the designated account, offering multiple convenient ways to take part. 

A Future Built Together by the Entire KUBS Community 

To prepare for the next 120 years, the Business School looks forward to the participation of all members of its community—including students, alumni, corporations, and parents. The KUBS 120 MARCH campaign is not a one-time fundraising effort, but a shared commitment and a long-term investment in the future, designed to build a stronger environment for education, research, and innovation for the next generation of Korea University Business School. 

▶ Support the KUBS 120 MARCH Campaign (Click)