[Interview with Newly Appointed Faculty for Fall 2025] Professor Seunghoo Chung — A Deep Connection with Korea University, Returning as New Faculty 

In September 2025, Korea University Business School appointed five new faculty members, each bringing expertise in diverse areas of research: Professor Dae hoon Noh (LSOM), Professor Juyoung Lee (Business Administration), Professor Seunghoo Chung (Business Administration), Professor Jae Young Cho (Strategy), and Professor Angela Aerry Choi (Information Systems). 
To mark the occasion, KUBS News sat down with the newly appointed professors to introduce their research interests and educational philosophies to our readers. 

Q1. Please introduce yourself. 

My name is Seunghoo Chung, and I joined Korea University Business School in Fall 2025 as a full-time faculty member in Business Administration. My research focuses on organizational behavior, particularly how individuals behave and interact in organizational settings. I teach courses related to this area at Korea University. I earned my BBA from Korea University Business School and received my master’s and Ph.D. from The Ohio State University in the United States. Before joining Korea University, I worked as an assistant professor in the Department of Management at The Hong Kong Polytechnic University for four years. 

Q2. What brought you to Korea University Business School, and how do you feel about joining? 

As a graduate of Korea University Business School, I have always felt deep affection for my alma mater and wanted to give back to the institution that has given me so much. Upon entering the university, I was selected as a recipient of a special entrance scholarship from the Business School, which allowed me to focus on my studies for four years. In addition, both of my parents are proud Korea University alumni—my father (Business, Class of ’76) and my mother (Education, Class of ’77). During my undergraduate years, I also met my wife, who was one year behind me in the Business School’s Class D, and we are now married. With these personal connections and the lasting support I’ve received from Korea University, my appointment at my alma mater holds deep personal meaning and is truly a cherished opportunity. 

Q3. What is your current research focus or area of interest? 

My research explores how individuals collaborate and perform within teams, how to design and structure high-performing teams, and what situational factors can hinder team effectiveness. I am particularly interested in understanding how teams negotiate to achieve optimal outcomes—how they develop internal strategies and what approaches are most effective in inter-team negotiations. These questions lie at the core of my research. 

Q4. What is your teaching philosophy when guiding and mentoring students? 

I believe that teaching goes beyond delivering knowledge—it is also about caring deeply for students and supporting their growth. While research is an essential part of a professor’s role, I also view teaching and mentoring as equally important responsibilities. I strive to be approachable and attentive, both inside and outside the classroom, always making an effort to understand and help students with the challenges they face. As all Korea University students are now my juniors, I approach teaching with even greater affection, listening closely to their voices and doing my utmost to support them whenever needed. 

Q5. Besides academic knowledge, what do you believe students must learn during their university years? 

Korea University students are always dedicated and hardworking, so I have no doubt about their commitment. Still, I hope they take time to enjoy the unique experiences that university life offers. In particular, I encourage students to reconnect with personal interests they may have set aside during their intense high school years and use this time for self-development. During my own college years, I spent much of my time playing baseball and growing through my experience with the KUBIZ baseball club—memories that remain among my most cherished. I hope students, too, can create meaningful and lasting memories outside of academics that they’ll fondly look back on in the years to come. 

Q6. As a new faculty member at the Business School, what are your goals or visions moving forward? 

I hope to continue pursuing rigorous research and furthering my academic growth, while also sharing the joy of learning and discovery with my students. During my years at Korea University, I had the privilege of learning from outstanding professors and being inspired by seniors, juniors, and peers alike. It was a truly enriching and formative experience. Now, I hope to give back some of what I have gained by sharing my knowledge and supporting students in their own journeys.

Q7. Lastly, could you offer a word of advice and encouragement to Korea University students as they head out into the world? 

I believe many students today are facing uncertainty and concern about the future in our rapidly changing world. In such times, it’s easy to feel pressured to meet others’ expectations and to compare yourself to those around you. However, I encourage you to take pride in being a member of Korea University and to not only focus on your studies but also embrace the unique experiences that come with university life. If you continue to give your best in everything you do, and support and care for the people around you, I truly believe that good things will come your way.