“Experiencing the Korean Business Scene”… KUBS Hosts Global Residency Asia for Xiamen University OneMBA Program 

Korea University Business School (KUBS) recently hosted a short-term educational program titled the “2025 Global Residency Asia for OneMBA,” inviting students from the OneMBA program, including those from Xiamen University in China. The program was designed to provide global MBA students with practical insights into Korean business and management practices, while also promoting academic exchange between the two institutions. 

Held over four days from Tuesday, May 20 to Friday, May 23, the program took place at the Hyundai Motor Hall at Korea University and across various locations in Seoul and Gyeonggi Province. A total of 62 participants took part, including 55 OneMBA students, 6 faculty and staff members, and 1 accompanying spouse from Xiamen University. 

The program served as a meaningful example of a collaborative model for global business education and further strengthened the partnership between Korea University and Xiamen University. Through lectures such as “Digital Transformation” by Professor Byung Cho Kim and “Data-Driven Decision – Default Prediction” by Professor Jeunghyun Kim, participants gained deep insights into Korea’s strategies for digital innovation. In addition, students participated in group discussions and presentations, actively exchanging ideas and perspectives. These sessions offered more than just classroom learning—they provided valuable opportunities to develop real-world collaboration and problem-solving skills. 

As part of the experiential learning component, participants visited two major Korean companies: NAVER Webtoon and Amorepacific headquarters. At NAVER’s cutting-edge smart office, “1784,” students attended an English-language corporate introduction session and were given the opportunity to freely explore the facility. At Amorepacific, they joined a one-hour guided tour conducted in English, gaining firsthand insights into the business strategies and organizational culture of one of Korea’s leading consumer goods companies. 

Students who completed the full program—which included six hours of lectures, three hours of presentations, and two company visits—will receive a certificate of completion signed by the Dean of Korea University Business School. This program provided participants with a valuable opportunity to gain practical understanding of Korean corporate culture and innovation strategies. 

A special connection played a key role in bringing the OneMBA students to Korea University: Professor Xina Yuan, the accompanying faculty member from Xiamen University, is an alumna of KUBS. She was the first Chinese international student to earn both a master’s and Ph.D. in Marketing at Korea University under the mentorship of Professor Sang Yong Kim. Now a marketing professor at prestigious Xiamen University, Professor Yuan continues to enhance the global reputation of her alma mater. 

One of the key features of the OneMBA program is that students can deepen their global perspectives and multicultural collaboration skills by directly experiencing the business environments and cultures of four continents—Asia, Europe, the Americas, and Africa—through local immersion modules. 

After completing core courses at their home institutions, students participate in joint coursework through remote collaboration and residency modules, working alongside faculty and fellow participants from global partner schools. 

For the recent OneMBA Global Residency Asia program, students from the △ School of Management at Xiamen University in China, △ FGV EAESP (Fundação Getulio Vargas) in São Paulo, Brazil, and △ Toulouse Business School in France joined students at Korea University Business School to study and engage in academic exchange together.