2024 April~May Korea University Business School News 

1. Dean Kim Sang Yong  

Dean Kim Sang Yong (Marketing) won the Best Presentation Award at the 2024 Spring Conference of the Korean Service Marketing Association (Chair Professor Choi Hwayeol, Jeju International University), held in Jeju on March 29. The award-winning paper, co-authored with Professor Kim Dayeon of Dongguk University, is titled "A Study on Perceived Brand Value in the Sharing Service Market: Focusing on Customer-Generated Content."

2. Professor Suk Kwanho  

Professor Suk Kwanho (Marketing) received the Excellent Paper Award and the Best Paper Award from the Korean Consumer Studies Association on April 20. The Excellent Paper was titled "Exploration of Consumer Product Knowledge Structures Using the DRM Paradigm and Formation of False Memories," while the Best Paper, co-authored with Professor Jang Yoonjung, was "The Effect of Donor's Political Orientation on the Perceived Visibility of Beneficiaries." 

Additionally, Professor Seok won the 2023 Best Paper Award from the Korean Marketing Association's Journal of Marketing Research on May 25, for the paper titled "Context Effects in Conjoint Studies: Focusing on Response Task and Attribute Range Effects." 

3. Professor Nam Dae Il 

Professor Nam Dae Il (Business Management) published "101 Business Models for Successful Startups," co-authored with Kim Juhee, Jung Jihye, Jung Hyemin, and Lee Minseon. Following the first edition in 2015, the second in 2017, and the third in 2020, this is the comprehensive revised ‘2024 edition’. This book has been loved as a bestseller in the field of business strategy and startups for 10 years, and it is the result of the most comprehensive revision among the editions published so far, with 63 new companies added to the existing business models. 

4. Professor No Injoon  

Professor No In-joon (LSOM) received the "Best Reviewer Award for Production & Operations Management" at the POMS 34th Annual Conference held in Minneapolis, USA, from April 25 to 29. 

5. Professor Lee Hyun Seok 

Professor Lee Hyun Seok LSOM) guided students in winning the Grand Prize and Excellence Award at the 2024 Spring Conference of the Korean Service Management Association's KOTRA-sponsored University Student Competition on May 1. The theme of this year's competition was "New Service Ideas Utilizing New Technologies in the Era of Digital Transformation." The Grand Prize went to the "AI Salesperson" team led by Park Seoyeon (Business '20), and the Excellence Award went to the "First Export is Too Difficult" team led by Jung Joonhwan (Business '19). 

Professor Lee commented, "Since its inception in 2007, KULSOM (Korea University Logistics, Service & Operations Management) has consistently achieved excellent results in at least one academic conference university student competition each year. This year, in addition to the Production Management Conference, which focuses on operations, we also participated in the Service Management Conference, focusing on service, achieving remarkable results by winning both the Grand Prize and the Excellence Award." He added, "I could feel the passion of the student members from the preliminary meetings, and despite their busy schedules, I would like to congratulate how they worked hard until the end. I am proud and commend them as their senior." 

Park Seoyeon, the team leader of the Grand Prize-winning ‘AI Salesperson’ team, said, "We were able to achieve great results thanks to the warm and excellent team members. Thank you so much to Professor Lee Hyun Seok who gave us valuable advice.”