“KUBS 120 MARCH” Fundraising Campaign Marks a Successful Start.. Approximately KRW 2 Billion Pledged in December Alone

Campaign Gains Momentum as Preparations Begin for Educational and Cultural Spaces During Winter Break 

Korea University Business School (KUBS) has achieved a strong early milestone in its fundraising campaign, “KUBS 120 MARCH,” launched to commemorate the University’s 120th anniversary. In December 2025 alone, the campaign secured approximately KRW 2 billion in pledged donations.

Of the total pledged amount, KRW 890 million was committed to the Development Fund and approximately KRW 1.11 billion to the Scholarship Fund, signaling a stable and promising start to the campaign. Contributions have come not only from corporate partners such as Samyang Trading and SJG Holdings, but also from alumni class groups including the Class of ’79, ’81, and ’98, as well as the Executive MBA Alumni Association, the Women Alumni Association, and individual alumni donors. 

Participation has continued to expand, with contributions from faculty members, staff, faculty research groups, current students, and even high school students, underscoring the campaign’s inclusive and open nature beyond any single group or constituency. 

More than a celebration of the past 120 years, “KUBS 120 MARCH” is a forward-looking fundraising initiative designed to prepare KUBS for the next 120 years. Funds raised through the campaign will be used to expand scholarship support, enhance educational and research infrastructure, and develop integrated spaces that foster learning, collaboration, and cultural exchange, ensuring the Business School’s sustainable growth and future development. 

| Full-Scale Implementation of the 4Tech Strategy... Investing in the Development of Future-Ready Business Leaders 

Building on the momentum of the campaign, Korea University Business School is actively advancing its 4Tech strategy, supported by the funds raised through the initiative, to respond proactively to rapid changes in future industries and the technological landscape. The 4Tech strategy identifies artificial intelligence, semiconductors, energy, and robotics as the School’s core strategic focus areas and aims to cultivate future-ready business leaders equipped with the ability to understand and leverage advanced technologies.

KUBS has already developed a dedicated AI track and a 4Tech Microdegree curriculum, and is moving forward with expanding related courses and research while strengthening its faculty. In particular, the number of full-time faculty members is expected to exceed 100 for the first time in the School’s history by 2026, reflecting a strategic expansion designed to structurally enhance educational and research competitiveness in the 4Tech fields. Through the 4Tech strategy, KUBS seeks to broaden students’ understanding of technology and further extend that understanding into inquiry, collaboration, and practice through the 3C Trading Zone, creating an integrated ecosystem for learning and innovation. 

| Development of the Hyundai Motor Hall “3C Trading Zone (Working Title): A Space Where the Essence of Business Education Is Experienced in Everyday Life

Supported by the funds raised through the “KUBS 120 MARCH” fundraising campaign, Korea University Business School plans to establish the “3C Trading Zone (working title)” on the basement level of the Hyundai Motor Hall. The space is designed to allow students and members of the KUBS community to directly experience the School’s core values—3C: Curiosity, Collaboration, and Contribution—in their daily academic lives. Beyond the traditional classroom setting, the initiative seeks to create an environment where curiosity, critical thinking, and a deeper understanding of people and society can be cultivated organically. Construction of the space is scheduled to take place during the academic break.

△ Proposed Plan for the Development of the 3C Trading Zone

The 3C Trading Zone is conceived as a place where the essence of business education—examining assumptions, asking questions, and forming the rationale behind decisions—can be experienced naturally in everyday contexts. Students from diverse academic backgrounds, together with faculty, staff, and external partners such as industry professionals, will engage in dialogue, exchange perspectives, and collaborate to transform ideas into outcomes that contribute meaningfully to society. 

The Zone will include an Art & Culture Room, featuring the artwork “The Trunkless Elephant” by artist Jeong Soon Oum. While each element of the space serves an independent function, together they contribute to bringing the principles of 3C to life within a shared environment.

△ (From left) Rendering of the Art & Culture Room and a Proposed Plan for Installing "The Trunkless Elephant"

The Art & Culture Room serves as the starting point of Curiosity, providing a venue where questions are shared and ideas are explored through music, dance, and other forms of expression. By articulating their perspectives and encountering those of others, students and community members will experience how curiosity naturally evolves into collaboration. 

“The Trunkless Elephant,” which begins with the question, “What if an elephant lacked the trunk that is essential to its existence?”, challenges familiar assumptions and stimulates curiosity. By provoking numerous questions and inviting diverse interpretations and dialogue, the artwork encourages students and members of the community to view problems from new and unconventional perspectives. 

Through the 3C Trading Zone, students will engage in dynamic, real-world learning while reflecting on their career paths, while companies will benefit from opportunities to address real challenges and connect early with top talent—creating a mutually reinforcing ecosystem of education, collaboration, and social contribution. 

| Installation of an LED Display in the Lobby of the LG–POSCO Hall

An LED display is scheduled to be installed in the lobby of the LG–POSCO Hall. The display will serve as a communication platform for sharing updates on donor participation in the “KUBS 120 MARCH” campaign and will become a focal point where visitors can gain an at-a-glance overview of the Business School’s present achievements and future vision. 

| Comprehensive Recognition and Appreciation for Donors 

Korea University Business School will also implement a range of donor recognition initiatives for participants in the “KUBS 120 MARCH” campaign. Depending on the purpose and scale of each contribution, these initiatives will include dedication ceremonies, letters of appreciation and donation certificates, public acknowledgment through on-campus and online platforms, and invitations to major events and programs, among other forms of recognition. 

Notably, the campaign places greater emphasis on the act of participation itself rather than the size of the donation. Designed to lower barriers to entry, the initiative encourages individuals to contribute in ways that are accessible and meaningful to them, ensuring that every act of participation becomes part of the collective record commemorating the 120th anniversary of the Business School. 

Dean Eonsoo Kim emphasized, “The pledges made over the course of December represent the collective commitment and goodwill of each member of our community. We hope that many more individuals will join us, each in their own way, on this journey to prepare for the next 120 years of the Business School.” 

The “KUBS 120 MARCH” campaign will continue through May 2026, and KUBS plans to further expand participation through ongoing engagement and communication with faculty, students, alumni, and institutional partners. 

*List of donors to be announced (to be continued) *

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