Seo Young-yul, chairman of Pratama Abadi Inc., (PT. Pratama Abadi Industri, hereinfafter "Pratama Abadi") donated 300 million won for KUBS. The donation ceremony to mark the donation was held on May 17 at the Main Building of Korea University and the Main Hall of Korea University Business School.
 

Those who attended the donation ceremony were Yeom Jae-ho, President of Korea University, Kwon Soo-young, Dean of Korea University Business School, Kim Jae-wook, head of the Planning and Budget Ministry, and Yoo Byung-hyun, Head of the External Cooperation Department and Head of the Fund Planning Division. "In commemoration of the 30th anniversary of the company's foundation, I decided to make a donation for young students," said Seo Young-yul. "We will continue to provide support so that more students can receive scholarship to study," he said.
 

After the donation ceremony, a special lecture was held for students at KUBS. In a special lecture as part of the course "Global CEO Special Lecture," he gave a lecture on "Being desperate leads to concentration and opportunity." Seo Young-yul shared his experience with students, saying, "I was able to overcome my belated school life, my hard-pressed career, and my money-losing business because I was faithful to the basics. I expected the worst of any problem, so I could overcome any situation."

Meanwhile, Seo Young-yul advanced to Indonesia in 1982 and founded Pratama Abadi in 1989. In 28 years since Nike shoe OEM manufacturing, the company has developed into a conglomerate with annual sales of $380 million, 30,000 local employees and 90 Korean managers. It not only contributes greatly to Indonesia's economic development by creating jobs and acquiring foreign currency, but also to the country's exports growth of $30 million annually through sourcing materials in Korea. Korea University Business School has been sending a total of 30 students to Pratama Abadi since 1995 through KUBS's International Internship Program.