Communications of the ACM
Volume 49 Issue 9, September 2006, Pages 89-94
 

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Se-Joon Hong Business School of Korea University, Seoul, South Korea
Kar Yan Tam Hong Kong University of Science and Technology in Kowloon, Hong Kong
Jinwoo Kim Yonsei University, Seoul, South Korea

doi>10.1145/1151030.1151034



Abstract Mobile content creators and service providers can leverage users' desire to be unique to expand revenue.