Faculty
Full-time Faculty
Moon, Jon Jungbien문정빈
- Strategy
- Professor
- Global Strategy, Nonmarket Strategy, Sustainability, Corporate Diplomacy
- Room 322 in LG-POSCO bldg.
- TEL : 02-3290-2837
- Email : jonjmoon@korea.ac.kr
- Fax :
- Homepage :
- Office Hour :
Education
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Ph.D. in Managerial Science and Applied Economics, The Wharton School, University of Pennsylvania
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M.Sc. in Economics, M.Sc. in Information Systems, London School of Economics & Political Science
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B.A. in Economics, Seoul National University
Career
Academic Positions
2009/3~: Assistant Professor, Associate Professor, and Professor, Korea University Business School, Korea University
2009/3~: Assistant Professor, Associate Professor, and Professor, Korea University Business School, Korea University
Executive Director, Korea University Institute for Continuing Education (2025-)
Executive Director, KUBS Startup Station (2023-2024)
Area Chair, KUBS International Business Area (2016-2018, 2023)
Area Chair, KUBS Strategy Area (2024)
Assistant Professor, Antai College of Economics & Management, Shanghai Jiao Tong University (2007-2009)
Visiting Scholar, Marshall School of Business, University of Southern California (2015)
President, Korean Society of Strategic Management (2026)
Editorial Duties
Editor-in-Chief, Journal of Strategic Management (2023-2024)
Editorial Board Member, Strategic Management Journal (2019-present)
Associate Editor, SIM Division, Academy of Management Annual Meeting (2017-present)
Editorial Board Member, Journal of International Business Studies (2015-2022)
Awards and Honors
Editorial Board Member, Journal of International Business Studies (2015-2022)
Awards and Honors
- KUBS Advising Award, March 2026
- Finalist for CEMS Global Strategy Course of the Year (2025, 2026)
- KU Research Hall of Fame (2025)
- KUBS Teaching Award (KMBA Corporate Social Responsibility), December 2025
- KUBS Advising Award, March 2025
- IBRE Distinguished Research Award, Korea University Business School, March 2025
- IBRE Distinguished Research Award, Korea University Business School, November 2022
- SK Distinguished Research Award, Korea University Business School, December 2021
- KUBS Teaching Award (GMBA Corporate Strategy), December 2019
- Grand Prize for Social Value Research Competition, Center for Social Value Enhancement Studies, June 2019
- Outstanding Paper Award, Korea Academy of International Business, November 2018
- Seok-Top Teaching Award (International Business), Korea University, Spring 2018
- Seok-Top Teaching Award (Social Entrepreneurship), Korea University, Fall 2017
- KUBS Teaching Award (GMBA Corporate Strategy), November 2017
- KUBS Research Fellowship, March 2014- February 2017
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IBRE Distinguished Research Award, Korea University Business School, March 2015
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LG Yonam Fellowship, 2015
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HUMAX Emerging Scholar Award, Korea Strategic Management Society, November 2014
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SK Distinguished Research Award, Korea University Business School, September 2013
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Finalist, IM Division Willamette University Best Paper Award in International Ethics, Social Responsibility, and Sustainability, Academy of Management, August 2013
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IBRE Distinguished Research Award, Korea University Business School, March 2013
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Seok-Top Teaching Award (International Business sections 07 & 08), Korea University, Fall 2012
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SK Distinguished Research Award, Korea University Business School, December 2011
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IBRE Distinguished Research Award, Korea University Business School, December 2011
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Best Paper Award, Korea Academy of International Business Annual Meeting, December 2011
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Best Paper Award, Korea Academy of Business Ethics, November 2010
Publications
Publications in international journals
- Rethinking a positive-sum game: US FDI location decisions in the presence of Chinese FDI, Global Strategy Journal (2026) (joint with Injae Jeon)
- Types of aspirations and divestment decisions following underperformance, Journal of Business Research (2026) (joint with Dam Yoo)
- Compared to Whom? Performance Feedback Mix and MNEs’ Acquisition and Divestment Decisions, International Business Review (2025) (joint with Dam Yoo)
- Where Does ESG Pay? The Role of National Culture in Moderating the Relationship between ESG Performance and Financial Performance, International Business Review (2023) (joint with Jiyoung Shin and Jingoo Kang)
- Environmental Regulation and Foreign Investment: Evidence from China, Journal of Economics & Management Strategy (2022) (joint with Yunyi Hu and Haitao Yin)
- Coping with Externally Imposed Energy Constraints: Competitiveness and Operational Impact of China's Top-1000 Energy-Consuming Enterprises Program, The Energy Journal (2023) (joint with Yuxian Xiao and Haitao Yin)
- Do Foreign Firms Help Make Local Firms Greener? Evidence of Environmental Spillover in China, Journal of International Business Studies (2022) (joint with Nahyun Kim, Junxiu Sun, and Haitao Yin)
- Executive Migration Matters: The Transfer of CSR Profiles across Organizations, Business & Society (2022) (joint with Bongsun Kim and Eonsoo Kim)
- Equal Ownership Split in International Joint Ventures: Performance Implications in an Emerging Market, Asian Business & Management (2022) (joint with Hyo Eun Cho and Insik Jeong)
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When Does Knowledge Similarity Help Foreign Firms Improve Performance? (2019) Asian Business & Management (joint with Xuelian Piao)
- Foreign Direct Investment vs. Portfolio Investment: Evidence from China (2018) International Journal of Multinational Corporation Strategy (joint with Hyo Eun Cho)
- Environmental Pressure and the Performance of Foreign Firms in an Emerging Economy (2016) Journal of Business Ethics (joint with Nahyun Kim and Haitao Yin)
- Does International Economic Integration Lead to Cleaner Production in China? (2014) Production and Operations Management (joint with Haitao Yin and Liguo Lin)
- When Do Wholly Owned Subsidiaries Perform Better Than Joint Ventures? (2013) Strategic Management Journal (joint with Sea-Jin Chang and Jaiho Chung)
- When Do Foreign Subsidiaries Outperform Local Firms? (2013) Journal of International Business Studies (joint with Sea-Jin Chang and Jaiho Chung)
- Internationalization and Performance of Firms in China: Moderating Effects of Governance Structure and the Degree of Centralized Control (2013) Journal of International Management (joint with Shufeng Xiao, Insik Jeong, Chris C. Chung and Jaiho Chung)
- Corporate Social Responsibility for Irresponsibility (2012) The B.E. Journal of Economic Analysis and Policy (joint with Matthew Kotchen)
Publications in Korean journals
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CEO Overconfidence and Firm Political Partisanship: Examining PAC Contributions of US Firms in Manufacturing Industries (2025) (joint with Dam Yoo), Korean Corporation Management Review
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It Never Rains, But It Pours: The Effects of Negative Performance Feedback and Strategic Pressures on Corporate Divestment Decisions (2022) (joint with Dam Yoo), Journal of Strategic Management, 25(3): 55-77.
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On the Possibility of Social Value Exchange Using Blockchain Technology (2021; in Korean) (joint with Hyoung-Goo Kang and Kyung-hoon Chun), Korean Journal of Business Ethics
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Performance of Korean Social Enterprises Using a Synthetic Control Method, Journal of Strategic Management (2020; in Korean) (joint with Jeongki Lee)
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Stakeholder Pressure and MNEs’ Environmental R&D (2018) International Business Journal (joint with Hyoju Jeong and Jiyoung Shin)
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Measuring the Costs and Benefits of CSR through Shareholder Value (2014) Journal of Knowledge Studies (joint with Sojung C. Park)
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Developing a Social Venture Business Model Using a Smart Phone Application: TREE PLANET (2013; in Korean) Korea Business Review (joint with Jiyoung Shin and Jae Yun Moon)
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How Do Corporate Governance and Reporting Frequency Moderate the Relationship between CSR Reporting and Corporate Social Performance? (2012) KoreanManagement Review (joint with Jingoo Kang)
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Corporate Social Responsibility and Corporate Governance among Major U.S. Corporations: Does Having a Board-level Committee Make a Difference? (2012) International Area Studies Review
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For What Do Chinese MNEs Go Abroad? Evidence from Recent Data (2011) International Area Studies Review (joint with Jongsoo Kim and Icksoo Kim)
Books
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Social Value and Sustainability in Business (2021) Cloud Nine (coauthored by 9 KUBS Professors)
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International Business: Environments and Operations, 17th edition (2022) (Korean translation, with 4 others)
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Cases in books
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Marketing to the Base of the Pyramid in Bangladesh: Grameen Danone Foods (with John Daniels), in Daniels et al. International Business (2022), 17th edition(global), Pearson.
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POSCO's Struggle in India: The Importance of Stakeholder Management in a Large Scale FDI (with Insik Jeong, Ji-Young Shin, and Hyejin Cho), in Business Management Way (2012) FKI Media.
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Research
Jiyoung Shin (PhD, 2015; MS, 2011) Senior Lecturer, University of Bristol (U.K.)
Min Jung Kim (MS, 2014) Assistant Professor, Korea University Business School (2024-)
Nahyun Kim (MS, 2014) Assistant Professor, Tilburg University (the Netherlands) (2021-)
Hyoju Jeong (MS, 2016) Assistant Professor, Whitman School of Management, Syracuse University (US) (2025-)
Maximilian Breitmoser (MS, 2017) Consultant, Struktur Management Partner (Germany) (2017-)
Jooyoun Shin (MS, 2019)
Subin Ko (MS, 2021) PhD student, University of Groningen (2021-)
Ji Min Ahn (MS, 2023)
Taeksang Jang (MS, 2023) PhD student, Gies College of Business, University of Illinois at Urbana Champaign (US) (2023-)
Nway Nway Hlaing (MS, 2024)
Syamimi Khairuddin (MS, 2024) PhD student, KUBS
Dam Yoo (PhD, 2025) Assistant Professor, Incheon National University
Jinkyoung Kim (MS, 2025) PhD student, Fisher College of Business, The Ohio State University
Seok Jun Song (MS, 2025)
JongHyun Kim (MS, 2025) PhD student, INSEAD
Injae Jeon (PhD, 2026)
Huimin Che (PhD candidate)
Chaewon Hong (MS student)