“Create your own story”...Global CEO Talk by Head of Content & Creative, Warner Bros Discovery Korea

On June 9th, Korea University Business School (Dean= Sang Yong Kim) hosted the Global CEO Talk in Room #303, Hyundai Motor Hall. The speaker for the lecture was Ms. Seolmi Shannon Cho, Head of Content & Creative of Warner Bros Discovery. 

Warner Bros. Discovery is a parent company of global film studio Warner Bros. which produces and distributes renowned Hollywood films such as "Harry Potter" and "The Lord of the Rings" series. In Korea, Warner Bros. Discovery operates 9 channels, including Discovery Channel Korea established in 2020 presenting domestic original variety shows in Korea and Asia, and also other contents through Cartoon Networks, CNN, HGTV etc. The lecture encompassed topics such as △Ms. Shannon Cho's career introduction △Warner Bros Discovery and its Korea Networks Business Overview and △Career advice. 

 Ms. Shannon Cho introduced herself as a female leader and storyteller. She earned an MBA degree from ESSEC in France and entered the media industry through the MBA program and internships. Over the past 20 years, she has built an impressive career, working in business development and various Content Investment and creation at companies such as Sony Pictures, Fox Networks, and CJ  in Asia. 

She gave an introduction of Warner Bros. and Warner Bros. Discovery Networks in Korea. Warner Bros. which celebrates its 100th anniversary this year, is known for its large-scale film production and distribution, along with the influence of Warner Bros Discovery Networks with Factual/entertainment, kids/animation and news (CNN) and the OTT platform MAX. Studio  Discovery is the first  production studio in Asia established by Discovery Group in 2020.

Ms. Shannon Cho stated that "In 2020  and onwards, the consumption ratio of Korean contents surpassed that of Hollywood contents within Southeast Asia," and explained that considering the high demand for Korean contents, they established a Korean-based production company to become a content hub encompassing the entire Asia region, if not beyond. Currently, original variety shows such as “Ramyeon Brothers”, “Off The Grid” are on Discovery Channel Korea and other Warner Bros Discovery networks in Asia.

Furthermore, Ms. Shannon Cho provided advice on career choices. She emphasized the permission to fail and the resilience She stated, "If you have an attitude that is not afraid of failure, you will be able to sincerely find what you truly want to do," and added, "If I could go back to your age, I would genuinely want to try everything." She also highlighted the significance of creating one's unique story and vision. She mentioned, "Small moments of everyday create an amazing life," and advised, "To establish your own vision, it is essential to first understand yourself." 

Moreover, she suggested the following key qualities required to become a good leader, including △Macroscopic perspective △Risk management skills and △ Financial understanding. The lecture concluded with a Q&A session with the students. Finally, she emphasized the importance of identifying one's strengths and, above all, having self-confidence.