THE GAME

An innovative competition like no other that has brought together ambitious students from all over the world for the past 28 years.

▸40,000+ students

▸65 countries and regions

▸80+ hours of E-learning

▸10,000+ innovations

The way the competition works:

▸Build an amazing team of 3 superheroes to solve the mission.

▸Come up with the most innovative idea, sharpen it throughout the selection process and become the champion of your country.

▸Fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

YOUR MISSION

"BUILD A PLASTIC-LESS FUTURE IN THE BEAUTY INDUSTRY"

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LEARN MORE

https://brandstorm.loreal.com/en