• 고려대학교 경영대학 교수 (2015년 3월 ~ 현재)
• 고려대학교 경영대학 부교수 (2010년 3월 ~ 2015년 2월)
• 고려대학교 경영대학 조교수 (2006년 9월 ~ 2010년 2월)
• 영국 더럼대학교 조교수 (2004년 9월 ~ 2006년 8월)

• 고려대학교 기업경영연구원 원장 (2024년 9월 ~ 현재)
• 고려대학교 총무처장 (2020년 10월 ~ 2022년 8월)
• 고려대학교 경영대학 마케팅전공 주임 (2019년 6월 ~ 2020년 12월)
• 고려대학교 대학원 인문사회계 부원장 (2020년 1월 ~ 2020년 8월)
• 고려대학교 경영전문대학원 기획부원장, 대학원 경영학과 & 국제경영학과 주임, BK21Plus 사업단 부단장 (2017년 11월 ~ 2018년 10월)
• 고려대학교 입학처장 (2013년 9월 ~ 2015년 2월)

• MG 새마을금고 지역희망나눔재단 이사 (2023년 5월 ~ 현재)
• 격암문화재단 감사 (2020년 11월 ~ 2022년 8월)
• 송백재단(장학재단) 감사 (2019년 7월 17일~ 2021년 7월 16일)
• University of Oregon 방문교수 (2012년 7월 ~ 2013년 7월)

Journal Publications

• Whang, J. B., Song, J. H., & Lee, J-H. (2024), "Two important strategies to attenuate consumer purchase hesitation", International Journal of Advertising, 43 (5), 824-846.
• Whang, J. B., Chang, W., & Lee, J-H. (2023), "Interactive and synergistic relationships among different types of innovations", Journal of Retailing and Consumer Services, 74.  
• Cho, H. E., Lee, J-H., & Jeong, I. (2023), "Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs", International Marketing Review, 40 (2), 224-245.
• Whang, J. B., Song, J. H., Lee, J-H., & Choi, B. (2022), "Interacting with Chatbots: Message type and consumers' control", Journal of Business Research, 153 (Dec.), 309-318.
• Seo, Y. & Lee, J-H. (2021), Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference (editorial), International Journal of Advertising, 40 (8), 1245-1246.
• Whang, J. B., Song, J. H., Choi, B., & Lee, J-H. (2021), "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control", Journal of Business Research, 133 (Sep.), 275-284.
• Ko, W., Kim, S., Lee, J-H., & Song, T. (2020), "The Effects of Strategic Alliance Emphasis and Marketing Efficiency on Firm Value under Different Technological Environments", Journal of Business Research, 120 (Nov.), 453-461.
• Kim, S., Lee, S., Lee, J-H., & Taylor, C. R. (2020), "Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness", International Journal of Advertising, 39 (6), 761-782.
• Lee, R., Lee, J-H., & Garrett, T. C. (2019), "Synergy effects of innovation on firm performance", Journal of Business Research, 99 (June), 507-515.
• Lee, J-H. & Song, J. H. (2019), Recent trends in advertising and required research in emerging markets: an Asian perspective (editorial), International Journal of Advertising, 38 (4), 507-510.
• Kim, H.Y., Song, J. H., & Lee, J-H. (2019), "When are personalized promotions effective? The role of consumer control", International Journal of Advertising, 38 (4), 628-647.
• Jung. I., Lee, J-H., & Kim, E. (2019), "Determinants of brand localization in international markets", Service Business, 13 (1), 75-100.
• O'Connell, V., O'Sullivan, D., & Lee, J-H. (2018), "Taking Stock of Corporate Risk-Taking", MIT Sloan Management Review, 60 (1), 1-5.
• O'Connell, V., Lee, J-H., & O'Sullivan, D. (2018), "The Influence of CEO Equity Incentives on Licensing", European Management Journal, 36 (2), 266-277.
• Song, J. H., Kim, H. Y., Kim, S., Lee, S. W., & Lee, J-H. (2016), “Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy”, Marketing Letters, 27 (1), 89-101. 
• Rhee, J. H., Kim, J. W., & Lee, J-H. (2014), “Interaction Effect of Formal and Social Controls on Business-to-Business Performance”, Journal of Business Research, 67 (Oct.), 2123-2131. 
• Chun, K. Y., Song, J. H., Hollenbeck, C., & Lee, J-H. (2014), “Are Contextual Advertisements Effective?: The Moderating Role of Complexity in Banner Advertising”, International Journal of Advertising, 33 (2), 351-371. 
• Lee, S., Lee, J-H., & Garrett, T. C. (2013), “A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities”, Journal of Product Innovation Management, 30 (1), 123-135. 
• Lee, J-H., Garrett, T. C., Self, D., & Musgrove, C. S. (2012), “Expressive versus instrumental functions on technology attractiveness in the UK and Korea”, Journal of Business Research, 65 (Nov.), 1600-1605. 
• Donaldson, B., Lee, J-H., & Wright, G. (2012), “Strategic and organizational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK”, Journal of Marketing Management, 28 (11-12), 1305-1330. 
• Lee, D., Son, I., Yoo, M., & Lee, J-H. (2012), “Understanding the Adoption of Convergent Services: The Case of IPTV”, Pacific Asia Journal of the Association for Information Systems (PAJAIS), 4 (1), 19-48. 
• Lee, H., Lee, D-H., Taylor, C. R. & Lee, J-H. (2011), “Do Online Brand Communities Help Build and Maintain Relationships with Consumers? A Network Theory Approach”, Journal of Brand Management, 19 (3), 213-227. 
• Lee, J., Lee, J-H., & Lee, D. (2009), “Impact of Tie Characteristics on Online Viral Diffusion”, Communications of the Association for Information Systems, 24, 545-556. 
• Wright, G., Fletcher, K., Donaldson, B., & Lee, J-H. (2008), “Salesforce automation systems: an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry”, Industrial Marketing Management, 37, 992-1004. 

Publications in Korean Journals

• Son, I., Lee, J-H., & Lee, D., (2018), “Examining Decision-Making of Participating in Open Innovation Platform: The Case of Biotechnology Industry”, Asia Marketing Journal, 19 (04), 61-85.
• 김종근, 김향미, 이종호 (2011), “PL의 브랜드확장이 소비자태도에 미치는 영향에 관한 연구”, 유통연구, 16(4), 1-27.
• Yi, S., Choi, J., & Lee, J-H. (2011), “Building Positioning Map by PLS Regression”, Journal of Korean Marketing Association, 26 (3), 1-14. 
• Lee, H., Boyle, P., & Lee, J-H. (2011), “The Effects of Decision Control and the Number of Alternatives in Purchase Decision Processes”, Journal of Global Scholars of Marketing Science, 21 (2), 94-101. 
• 김향미, 김재욱, 이종호 (2009). 유통업체에 대한 신뢰가 Private Label 제품과 제조업체에 대한 신뢰로 전이되는 현상에 관한 연구. 유통연구, 14(2), 67-90.
• 정옥분, 한성열, 이숙자, 이종호, 임정하, 정순화, 김경은 (2009), “대학생의 정서 및 자기조절능력과 창의성 간의 관계”, 인간발달연구, 16(2), 171-190.
• 장지연,  문호석,  이종호,  조형준 (2009), “혼합효과모형을 이용한 데이터마이닝 알고리즘 비교연구”, Journal of The Korean Data Analysis Society, 11 (1), 289 – 303.
• Choi, J., Moon, Y., Kim, E. & Lee, J-H. (2008), “The Relationship between Perceived Investments in CSR Activities and the Evaluation of the Company”, International Journal of Automotive Industry and Management, 2 (2), 33-47.

Case Studies

• O'Connell, V., O'Sullivan, D., & Lee, J-H. (2018), "Taking Stock of Corporate Risk-Taking", Harvard Business Review (product #: SMR702-PDF_ENG, Oct. 1).
• Chu, K., Lee, D-H., Lee, J-H., & Yoo, W. (2012), “Global Marketing Strategies of INNOCEAN Worldwide ‘Global Marketing Company, INNOCEAN Worldwide’”, ASIA MARKETING JOURNAL, 14 (3), 137-151. 
• 서지영, 이두희, 이종호, 전기흥 (2011), “기아자동차 K5의 포지셔닝 성공사례-변화하는 시장을 이해하고 주도하다”, ASIA MARKETING JOURNAL, 13(3), 265-274.
• 이두희, 이종호, 전기흥 (2009), “기아자동차 SOUL의 혁신적인 제품전략- 소비자의 soul을 움직이다”, ASIA MARKETING JOURNAL, 11(3), 151-165.