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Lee, Jong-Ho 이종호

  • Marketing
  • Professor
  • Marketing Strategy (Innovation, High-tech Marketing)
  • Room 610 in LG-POSCO bldg.
  • TEL : 02-3290-2821
  • Email : jongholee@korea.ac.kr
  • Fax : + 82 2 922 7220
  • Homepage :
  • Office Hour :

Education

  • University of Cambridge
    •   Ph.D. in Strategy and Marketing (Oct. 2004)
  • University of Wisconsin-Madison
    •   M.S. in Marketing Research (May 2000)
  • Korea University
    •   M.B.A. in Marketing (Feb. 1997)
    •   B.B.A. (Feb. 1995)

Career

  • Professor of Marketing, Korea University Business School (Mar. 2015 ~ present)
  • Associate Professor of Marketing, Korea University Business School (Mar. 2010 ~ Feb. 2015)
  • Assistant Professor of Marketing, Korea University Business School (Sep. 2006 ~ Feb. 2010)
  • Lecturer (Assistant Professor) in Strategy/Marketing, Durham Business School, UK (Sep. 2004 ~ Aug. 2006)

 

  • Vice President for Administration and Finance, Korea University (Oct. 2020 ~ Aug. 2022) 
  • Area Chair, Marketing, Korea University Business School (Jun. 2019 ~ Dec. 2020)
  • Associate Dean for Humanities and Social Sciences, the Graduate School, Korea University (Jan. 2020 ~ Aug. 2020)
  • Associate Dean for Planning and Graduate Programs, Korea University Business School (Nov. 2017 ~ Oct. 2018)
  • Vice President for Admissions, Korea University (Sep. 2013 ~ Feb. 2015)
  • Visiting Scholar, CAPS at the University of Oregon, USA (Jul. 2012 ~ Jul. 2013)
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Publications

Journal Publications

  • Whang, J. B., Song, J. H., Lee, J-H., & Choi, B. (2022), "Interacting With Chatbots: message type and consumers' control", Journal of Business Research, 153 (Dec.), 309-318.
  • Seo, Y. & Lee, J-H. (2021), Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference (editorial), International Journal of Advertising, 40 (8), 1245-1246.
  • Whang, J. B., Song, J. H., Choi, B., & Lee, J-H. (2021), "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control", Journal of Business Research, 133 (Sep.), 275-284.
  • Ko, W., Kim, S., Lee, J-H., & Song, T. (2020), "The Effects of Strategic Alliance Emphasis and Marketing Efficiency on Firm Value under Different Technological Environments", Journal of Business Research, 120 (Nov.), 453-461.
  • Kim, S., Lee, S., Lee, J-H., & Taylor, C. R. (2020), "Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness", International Journal of Advertising, 39 (6), 761-782.
  • Lee, R., Lee, J-H., & Garrett, T. C. (2019), "Synergy effects of innovation on firm performance", Journal of Business Research, 99 (June), 507-515.
  • Lee, J-H. & Song, J. H. (2019), Recent trends in advertising and required research in emerging markets: an Asian perspective (editorial), International Journal of Advertising, 38 (4), 507-510.
  • Kim, H.Y., Song, J. H., & Lee, J-H. (2019), "When are personalized promotions effective? The role of consumer control", International Journal of Advertising, 38 (4), 628-647.
  • Jung. I., Lee, J-H., & Kim, E. (2019), "Determinants of brand localization in international markets", Service Business, 13 (1), 75-100.
  • O'Connell, V., O'Sullivan, D., & Lee, J-H. (2018), "Taking Stock of Corporate Risk-Taking", MIT Sloan Management Review, 60 (1), 1-5.
  • O'Connell, V., Lee, J-H., & O'Sullivan, D. (2018), "The Influence of CEO Equity Incentives on Licensing", European Management Journal, 36 (2), 266-277.
  • Song, J. H., Kim, H. Y., Kim, S., Lee, S. W., & Lee, J-H. (2016), “Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy”, Marketing Letters, 27 (1), 89-101. 
  • Rhee, J. H., Kim, J. W., & Lee, J-H. (2014), “Interaction Effect of Formal and Social Controls on Business-to-Business Performance”, Journal of Business Research, 67 (Oct.), 2123-2131. 
  • Chun, K. Y., Song, J. H., Hollenbeck, C., & Lee, J-H. (2014), “Are Contextual Advertisements Effective?: The Moderating Role of Complexity in Banner Advertising”, International Journal of Advertising, 33 (2), 351-371. 
  • Lee, S., Lee, J-H., & Garrett, T. C. (2013), “A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities”, Journal of Product Innovation Management, 30 (1), 123-135. 
  • Lee, J-H., Garrett, T. C., Self, D., & Musgrove, C. S. (2012), “Expressive versus instrumental functions on technology attractiveness in the UK and Korea”, Journal of Business Research, 65 (Nov.), 1600-1605. 
  • Donaldson, B., Lee, J-H., & Wright, G. (2012), “Strategic and organizational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK”, Journal of Marketing Management, 28 (11-12), 1305-1330. 
  • Lee, D., Son, I., Yoo, M., & Lee, J-H. (2012), “Understanding the Adoption of Convergent Services: The Case of IPTV”, Pacific Asia Journal of the Association for Information Systems (PAJAIS), 4 (1), 19-48. 
  • Lee, H., Lee, D-H., Taylor, C. R. & Lee, J-H. (2011), “Do Online Brand Communities Help Build and Maintain Relationships with Consumers? A Network Theory Approach”, Journal of Brand Management, 19 (3), 213-227. 
  • Lee, J., Lee, J-H., & Lee, D. (2009), “Impact of the Characteristics on Online Viral Diffusion”, Communications of the Association for Information Systems, 24, 545-556. 
  • Wright, G., Fletcher, K., Donaldson, B., & Lee, J-H. (2008), “Salesforce automation systems: an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry”, Industrial Marketing Management, 37, 992-1004. 

 

Publications in Korean Journals

  • Son, I., Lee, J-H., & Lee, D., (2018), "Examining Decision-Making of Participating in Open Innovation Platform: The Case of Biotechnology Industry", Asia Marketing Journal, 19 (04), 61-85.
  • Kim, J., Kim, H., & Lee, J-H. (2011), “The Effect of Brand Extension of Private Label on Consumer Attitude - a focus on the moderating effect of the perceived fit difference between parent brand and extended brand”, Journal of Channel and Retailing, 16 (4), 1-27. 
  • Yi, S., Choi, J., & Lee, J-H. (2011), “Building Positioning Map by PLS Regression”, Journal of Korean Marketing Association, 26 (3), 1-14. 
  • Lee, H., Boyle, P., & Lee, J-H. (2011), “The Effects of Decision Control and the Number of Alternatives in Purchase Decision Processes”, Journal of Global Scholars of Marketing Science, 21 (2), 94-101. 
  • Kim, H., Kim, J. W., & Lee, J-H. (2009), “Transference of Trust from Retailers to Private Label Products and their Manufacturers”, Journal of Channel and Retailing, 14 (2), 67-90. 
  • Chung, O., Han, S., Lee, S., Lee, J-H., Lim, J., Chung, S., & Kim K. (2009), “How affect influences creativity: The mediating role of self-regulation”, The Korean Journal of the Human Development, 16 (2), 171-190. 
  • Jang, J-Y., Moon, H., Lee, J-H., & Cho, H. (2009), “Comparison Study of Data Mining Algorithms using Mixed-effect Model”, Journal of the Korean Data Analysis Society, 11 (1), 289-303. 
  • Choi, J., Moon, Y., Kim, E. & Lee, J-H. (2008), “The Relationship between Perceived Investments in CSR Activities and the Evaluation of the Company”, International Journal of Automotive Industry and Management, 2 (2), 33-47.

 

Case Studies

  • O'Connell, V., O'Sullivan, D., & Lee, J-H. (2018), "Taking Stock of Corporate Risk-Taking", Harvard Business Review (product #: SMR702-PDF_ENG, Oct. 1).
  • Chu, K., Lee, D-H., Lee, J-H., & Yoo, W. (2012), “Global Marketing Strategies of INNOCEAN Worldwide ‘Global Marketing Company, INNOCEAN Worldwide’”, ASIA MARKETING JOURNAL, 14 (3), 137-151. 
  • Seo, J., Lee, D-H., Lee, J-H., & Jeon, K. (2011), “Successful Positioning Strategy of KIA K5-by understanding market needs”, ASIA MARKETING JOURNAL, 13 (3), 265-274. 
  • Lee, J-H., Lee, D-H., & Jeon, K. (2009), “Innovative Product Strategy of KIA SOUL-Attract Customers’ Soul”, ASIA MARKETING JOURNAL, 11 (3), 151-165. 
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Books

Research