Reading the Future with Data, Changing the World with Ideas – The 6th DAB Competition 

The 6th DAB (Data Analytics for Business) Competition took place on Friday, August 8, at LG-POSCO Hall, Room 432. The DAB Competition is an annual event hosted by the CDTB (Center for Digital Transformation & Business). It helps students better understand new business strategies in the era of digital transformation and provides them with an opportunity to propose creative and feasible business models using public and corporate data. 

This year, nine teams participated, presenting the following project themes: 
△ON:da (Index-based weather insurance to help small businesses manage risk) 
△RunningX (Personalized running route recommendation service) 
△Finding Nemo (Optimal route planning for AI-powered marine waste collection robots) 
△Reconnection (Support for social reintegration of reclusive youth) 
△TtareungPang (Optimizing redistribution efficiency for public bikes)  

△Ttasoom (Pedestrian navigation service for the elderly) 
△InMaDanDi (Supporting short-form ad planning for influencers) 
△JeonSAFE (Risk evaluation model for areas vulnerable to jeonse fraud) 
△HippoKUrates (Improving emergency patient transfers through real-time ER information sharing) 

The mid-term review was conducted in an interactive discussion format. After each team’s presentation, Professor Jeunghyun Kim posed questions and provided feedback, to which students responded on the spot. Participants shared in detail the background of their topic selection, data collection and analysis processes, current progress, and future tasks. Some teams had already developed predictive models or employed visual materials, demonstrating a high level of project maturity. 

After all presentations, Professor Kyung Sam Park provided in-depth feedback to each team, bringing the mid-term review to a close. Participants plan to actively engage with faculty and refine their projects based on the feedback received. The final presentations and awards ceremony will be held in November, where outstanding teams will receive awards along with opportunities for collaboration with companies and institutions. 

A CDTB representative stated, “The DAB Competition serves as an important stepping stone for students to grow into future leaders equipped with analytical, planning, and collaboration skills by gaining hands-on experience in solving real business problems through data,” adding, “We will continue to strengthen our role as a digital innovation hub that bridges education, research, and industry through interlinked programs such as bootcamps, colloquiums, and capstone projects.” 

Meanwhile, Korea University Business School operates CDTB, an open collaborative platform aligned with the era of digital transformation, where businesses, academia, and research institutions come together. CDTB goes beyond mere knowledge delivery and aims to foster problem-solving talent who can creatively tackle real-world challenges through practical, hands-on education that integrates technology and management.