• Professor of Marketing, Korea University Business School, 2021
• Associate Professor of Marketing, Korea University Business School, 2014
• Assistant Professor of Marketing, Korea University Business School, 2009

Kim, B. Kyu, Jinhee Choi, and Cheryl Wakslak (2019), “The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising,” Journal of Advertising, 48, 251-270.

Cho, Eunhee and Jinhee Choi (2017), “The Bright Side of Copycat: The Effect of Perceived Fairness on Copycat Evaluation in Ethical Consumption,” Korean Journal of Consumer Studies, 28(6), 75-95.

Lee, Hyejin and Jinhee Choi (2015), “Event Valence Matters: Investigating the Moderating Role of Event Valence on Event Markers’ Systematic Effect,” Asia Marketing Journal, 16(4), 59-73.

Lee, Hyejin, Yoosun Kim, and Jinhee Choi (2014), “The Positive Effect of Possession Mimicry: The Role of Mimicker’s Perceived Competence and Mimickee’s Approval Motive,” Journal of Korean Marketing Association, 29(1), 133-148.

Fishbach, Ayelet and Jinhee Choi (2012), “When Thinking about Goals Undermines Goal Pursuit,” Organizational Behavior and Human Decision Processes, 118(2), 99-107.

Choi, Jinhee and Ayelet Fishbach (2011), “Choice as an End versus a Means,” Journal of Marketing Research, 48(3), 544-554.

Choi, Jinhee, B. Kyu Kim, Incheol Choi, and Youjae Yi (2006), “Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes,” Journal of Consumer Research, 32(4), 590-595.

Choi, Jinhee, Minkyung Koo, and Incheol Choi (2002), “The Effect of Relationship-Serving Perceptions on Relationship Satisfaction: In Case of Marriage Relationship and Parent-Child Relationship,” Korean Journal of Social and Personality Psychology, 16(3), 53-74.