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[2018-1 Global CEO Lecture] “Master New Skills”…Younghoon Park, Executive Vice President of GS Home
2018.05.11 Views 2025 경영대학
[2018-1 Global CEO Lecture] “Master New Skills"…
Younghoon Park, Executive Vice President of GS Home Shopping
Younghoon Park, Executive Vice President of GS Home Shopping
On May 10, KUBS had its 9th special lecture by global CEO, Executive Vice President of GS Home Shopping, Younghoon Park. The lecture was held at Supex Hall, LG-POSCO Building, where Mr. Park focused on ‘Changes in technology, and How to Prepare’. Executive Vice President Park started his career in 1993 at Samsung C&T, and later he served as CEO at CellVic, Vice President at Monitor Group, President at Accenture consulting. He is now Executive Vice President at GS Home Shopping from 2014.
Mr. Park started his lecture by emphasizing the importance of skill acquisition. He explained that it has now switched into an era of ‘Digital Marketing’, compared to ‘Media Marketing’ earlier on. Media Marketing refers to mass media used as marketing tools, such as on TV, radio, and newspaper. “It was often referred to as ‘One to N’ strategy, but it’s ‘One to One’ now.” Mr. Park added, “it is headed to marketing strategies targeted on a personal level”.
Mr. Park also pointed out that the current paradigm can be characterized as ‘All about me’, which refers to the personalized society. He classified 4 characteristics of the change of society. First, hyper-personalization in a sense that individuals attempt to distinguish themselves from others. He explained, “Individuals now develop their own sense of world. Business, therefore, provides personalized services that fit for one consumer.” The second characteristic can be defined as ‘totally social’, a transformation of individuals’ social nature, as can be seen from the use of SNS. The individual has two distinguishable online and offline identities. In addition, contextual services that require an open mind to cultural changes. The last characteristic Mr. Younghoon Park mentioned about current change is the improved convenience of life in general as a consequence of technological progress, which can be referred to ‘seamless & easy’.
Mr. Younghoon Park also stressed that the boost of 'ecosystem' is where the businesses should be headed. Ecosystem he referred to is an interactive system that participants exchange values and ideas to evolve and adapt to new environment. He suggested an example of Airbnb as the seamless and open business mechanism. “Airbnb adopts an open mechanism that allows consumer and suppliers”, he added. However, Mr. Park warned about resistance to such change. He explained, “Looking back history, changes always come with the resistance of any forms – technical, social or ethical. Therefore, it is important to manage the possible resistance to continue technological progress, in order to maintain national competitiveness.”
In achieving ‘ecosystem’ Mr. Park suggested ‘Application Program Interface (API)’ for its technical realization. API can be defined as standards regulation between the interconnected services. API allows the connection and network between totally distinguished areas of services. He explained, “API has already been adopted by the successful businesses such as Alibaba, Apple, Amazon. API technique became the key concept in the operation of the business.”
In conclusion, Mr. Younghoon Park advised the audience to learn skills. He explained, “It is not a good idea to have a distinction between humanities and science disciplines. Regardless of your major area, it is important to have a clear idea of skill acquisition to be able to prepare for future changes.”
The Business School’s coming up ‘Global CEO Lecture series’ will invite △ Young Yul Seo, Chairman of PT.Pratama Abadi Industri (5/17) △ Kyung-Soo Park, CEO of PSK (5/24) △ Young-Sik Kim, President of PwC Korea (5/31).
In achieving ‘ecosystem’ Mr. Park suggested ‘Application Program Interface (API)’ for its technical realization. API can be defined as standards regulation between the interconnected services. API allows the connection and network between totally distinguished areas of services. He explained, “API has already been adopted by the successful businesses such as Alibaba, Apple, Amazon. API technique became the key concept in the operation of the business.”
In conclusion, Mr. Younghoon Park advised the audience to learn skills. He explained, “It is not a good idea to have a distinction between humanities and science disciplines. Regardless of your major area, it is important to have a clear idea of skill acquisition to be able to prepare for future changes.”
The Business School’s coming up ‘Global CEO Lecture series’ will invite △ Young Yul Seo, Chairman of PT.Pratama Abadi Industri (5/17) △ Kyung-Soo Park, CEO of PSK (5/24) △ Young-Sik Kim, President of PwC Korea (5/31).