뉴스
KUBS 소식
[2018-1 Global CEO Lecture] “Keep in Close Communication with Others” …Christopher Wood, General Man
2018.04.13 Views 2547 경영대학
[2018-1 Global CEO Lecture] Christopher Wood, General Manager of ELCA
“Keep in Close Communication with Others”
“Keep in Close Communication with Others”
On April 12, 3:30pm the Business School invited Mr. Christopher Wood, General Manager of ELCA Korea. Mr. Wood visited Supex Hall, LG-POSCO Building for a special lecture focusing on ‘Business without Borders’. He is the fifth guest of the School’s ‘Global CEO Lecture’ series. ELCA Korea is the Korean branch of the U.S.’s one of the most successful cosmetic corporations ‘The Estée Lauder Companies Inc.’, owning diverse brands including Estée Lauder, MAC, Tom Ford. Christopher Wood worked for Estee Lauder over 25 years at global branches including Germany, Sweden, Canada. Mr. Wood joined the Korean branch from 2000, currently the third General Manager of ELCA Korea.
On his lecture, Mr. Wood mainly focused on △how to find your career path △how to make the most of your potential △where to start in this new paradigm, new market △how to adjust to the current change △ Estée Lauder’s decision making process.
Mr. Wood emphasized “you need to start from knowing who you are. You must be aware of your ‘USP’”. USP refers to ‘unique selling proposition’, one’s unique and outstanding strength. “You need to understand what you are good at, what you can do better than others, and also what you would like to improve on.” “Always set a goal. Once achieved, proceed to your next goal. Always ask yourself how to reach your goal” he added.
Mr. Christopher Wood then pointed out the importance of ‘back to basics’. The ‘basics’ he referred to is identifying a problem and coming up with a resolution. Mr. Wood advised the audience that “you know how when you watch sports on TV, soccer, for example, it seems quite easy to play so you comment on their plays. However, if you play yourself, that is a different story.” “What I would like to emphasize is that in addition to keeping in mind ‘Carpe Diem’, when you think about your success, think as a player on the field, not like a viewer.”
He also highlighted the importance of getting to know people around you, especially when you adjust to a new environment. Understanding who you work with, what is accepted is what is not. Figuring out if a person is someone you can get support from, or if you are the one who can give support to. Mr. Wood suggested “pay attention to the similarity, likeness, and avoid stereotypes or prejudice. Be wary of unnecessary worries or expectations. Keep in close communication with others”.
He also highlighted the importance of getting to know people around you, especially when you adjust to a new environment. Understanding who you work with, what is accepted is what is not. Figuring out if a person is someone you can get support from, or if you are the one who can give support to. Mr. Wood suggested “pay attention to the similarity, likeness, and avoid stereotypes or prejudice. Be wary of unnecessary worries or expectations. Keep in close communication with others”.
Mr. Christopher Wood concluded his lecture by sharing an anecdote. After a heavy storm has passed a man walk along the beach, noticing thousands starfish flowed away from the ocean. A girl (boy) then picked up starfish one by one and threw it back into the ocean. The man asked the girl why even bother throwing them back when there are thousands other starfish already came out of the water. She replied, at least one of them can survive if I keep throwing them back in. Mr. Wood said “I would like you to keep in mind that your career is a very important part of your life, however, do not live to work. That is not what life is supposed to be.” “As long as you can make a profound influence on one person’s life, that is more than enough” he added.
The Business School’s coming up ‘Global CEO Special Lectures’ will invite △ JongKu Choi, Chairman of the Financial Services Commissions (4/19) △ Sang-ho Yoo, President of Korea Investment & Securities Co., Ltd. (4/26) △Ki-seok Park, CEO of SIGONG tech (5/3) △ Younghoon Park, Executive Director of GS SHOP (home shopping) (5/10) △ Young Yul Seo, Chairman of PT.Pratama Abadi Industri (5/17) △ Kyung-Soo Park, CEO of PSK (5/24) △ Young-Sik Kim, President of PwC Korea (5/31).