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[연구][Editorial] RFID in Retailing and Customer Relationship Management
2008.09.01 Views 937 경영학연구분석센터
Communications of the Association for Information Systems
Vol. 23 , Article 1, (2008)
Indranil Bose, The University of Hong Kong
Jae-Nam Lee, Korea University Business School
Benjamin P-C Yen, The University of Hong Kong
http://aisel.aisnet.org/cais/vol23/iss1/11
Abstract
Radio Frequency Identification (RFID) is a promising technology that is already transforming business operations throughout the globe. This special section of Communications of the AIS is devoted to the discussion of the novel use of RFID in retailing and customer relationship management (CRM). The guest editorial introduces the topic to the readers of Communications of the AIS and highlights the research themes and contributions of the seven research papers selected for this special section
Vol. 23 , Article 1, (2008)
Indranil Bose, The University of Hong Kong
Jae-Nam Lee, Korea University Business School
Benjamin P-C Yen, The University of Hong Kong
http://aisel.aisnet.org/cais/vol23/iss1/11
Abstract
Radio Frequency Identification (RFID) is a promising technology that is already transforming business operations throughout the globe. This special section of Communications of the AIS is devoted to the discussion of the novel use of RFID in retailing and customer relationship management (CRM). The guest editorial introduces the topic to the readers of Communications of the AIS and highlights the research themes and contributions of the seven research papers selected for this special section