뉴스
세미나
Psychology & Marketing
Volume 25, Issue 8, August 2008, Pages 711–713
Editorial
Charles R. Taylor, Doo-Hee Lee
http://onlinelibrary.wiley.com/doi/10.1002/mar.20234/abstract
Introduction
For many consumers worldwide, cell phones, iPods, PDAs, and instant messag-ing have become indispensable, yet marketers are still learning how to use thesemedia. As ownership of hand-held devices and other new technologies becomesincreasingly widespread, it is important to examine advertising and marketingvia the use of short message service (SMS) text messages, multimedia messageservice, WiFi, hotspots, and additional new applications such as Bluetooth.Notably, the growth of these technologies has not been confined to any one partof the world. In fact, the use of SMS took off most quickly in East Asian coun-tries such as South Korea and Japan, as well as parts of Europe and, morerecently, the United States.
Volume 25, Issue 8, August 2008, Pages 711–713
Editorial
Charles R. Taylor, Doo-Hee Lee
http://onlinelibrary.wiley.com/doi/10.1002/mar.20234/abstract
Introduction
For many consumers worldwide, cell phones, iPods, PDAs, and instant messag-ing have become indispensable, yet marketers are still learning how to use thesemedia. As ownership of hand-held devices and other new technologies becomesincreasingly widespread, it is important to examine advertising and marketingvia the use of short message service (SMS) text messages, multimedia messageservice, WiFi, hotspots, and additional new applications such as Bluetooth.Notably, the growth of these technologies has not been confined to any one partof the world. In fact, the use of SMS took off most quickly in East Asian coun-tries such as South Korea and Japan, as well as parts of Europe and, morerecently, the United States.