발표주제: 1) Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea 2) Renting as a Coping Strategy: The Effect of Unethical Product Attributes on the Choice Between Renting and Buying

발표자: Taehoon Park

발표자 소속: Florida Gulf Coast University

Date: 2022년 12월 09일, 금요일

Venue: Online Zoom Session

주최: 기업경영연구원 마케팅연구센터