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[연구]Compromising prioritization from pairwise comparisons considering type I and II errors
2010.07.01 Views 912 경영학연구분석센터
European Journal of Operational Research
Volume 204, Issue 2, 16 July 2010, Pages 285–293
Deok-Hwan Kim (1), , Kwang-Jae Kim (b), , , K. Sam Park (c),
a Defense Agency for Technology and Quality, Cheongryang P.O. Box 276, Dongdaemun-Gu, Seoul 130-650, Republic of Korea
b Department of Industrial and Management Engineering, Pohang University of Science and Technology, San 31, Hyoja-Dong, Nam-Gu Pohang, Kyungbuk 790-784, Republic of Korea
c Korea University, Business School, Anam-5Ga, Seongbuk, Seoul 136-701, Republic of Korea
http://doi.org/10.1016/j.ejor.2009.10.008
Abstract
We explore an important problem in prioritizing product design alternatives, using a real-world case. Despite the importance of prioritization in the area of new product development, the development of systematic schemes has been limited and the concepts and methods developed in the decision analysis area do not seem to be used actively. Therefore, we propose a new method, referred to as the compromising prioritization technique, to prioritize the product design alternatives based on paired comparisons. It introduces type I and type II errors and compromises these two errors to arrive at a desirable order of alternatives. To accomplish this, the two indices of homogeneity and separation are developed together with a heuristic algorithm. A comparative study is also conducted to support our method for use in product development and analogous areas. We then demonstrate how to use the developed compromising prioritization technique using a case study on the asymmetric digital subscriber line (ADSL)-based high-speed internet service product.
Keywords
Prioritization;
Type I and II errors;
Pairwise comparisons;
Product design and development"
Volume 204, Issue 2, 16 July 2010, Pages 285–293
Deok-Hwan Kim (1), , Kwang-Jae Kim (b), , , K. Sam Park (c),
a Defense Agency for Technology and Quality, Cheongryang P.O. Box 276, Dongdaemun-Gu, Seoul 130-650, Republic of Korea
b Department of Industrial and Management Engineering, Pohang University of Science and Technology, San 31, Hyoja-Dong, Nam-Gu Pohang, Kyungbuk 790-784, Republic of Korea
c Korea University, Business School, Anam-5Ga, Seongbuk, Seoul 136-701, Republic of Korea
http://doi.org/10.1016/j.ejor.2009.10.008
Abstract
We explore an important problem in prioritizing product design alternatives, using a real-world case. Despite the importance of prioritization in the area of new product development, the development of systematic schemes has been limited and the concepts and methods developed in the decision analysis area do not seem to be used actively. Therefore, we propose a new method, referred to as the compromising prioritization technique, to prioritize the product design alternatives based on paired comparisons. It introduces type I and type II errors and compromises these two errors to arrive at a desirable order of alternatives. To accomplish this, the two indices of homogeneity and separation are developed together with a heuristic algorithm. A comparative study is also conducted to support our method for use in product development and analogous areas. We then demonstrate how to use the developed compromising prioritization technique using a case study on the asymmetric digital subscriber line (ADSL)-based high-speed internet service product.
Keywords
Prioritization;
Type I and II errors;
Pairwise comparisons;
Product design and development"