KUBS 생활
Academic Activities
- Center 마케팅연구센터
- Date 금요일, 5월 20, 2011
- Information
발표주제:
“Was $119.99, Sale $39.99, ”How Good of a Deal? The Moderating Role of Product Thought Overlap on Assimilation of Advertised Reference Prices
발표자 이름:
발표자 소속:
- Center 마케팅연구센터
- Date 금요일, 5월 20, 2011
- Information
발표주제:
“Was $119.99, Sale $39.99, ”How Good of a Deal? The Moderating Role of Product Thought Overlap on Assimilation of Advertised Reference Prices
발표자 이름:
발표자 소속: