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[2018-1 Global CEO Lecture] “Differentiate Yourself from Others”…Ki-seok Park, CEO of SIGONG Tech
2018.05.04 Views 1310 경영대학
[2018-1 Global CEO Lecture]
Ki-seok Park, CEO of SIGONG Tech … “Differentiate Yourself from Others”
Ki-seok Park, CEO of SIGONG Tech … “Differentiate Yourself from Others”
On the 3rd of May, KUBS invited Mr. Ki-seok Park, CEO of SIGONG Tech, for our Global CEO Lecture Series at Supex Hall, LG-POSCO Building. Mr. Park was the 8th guest lecturer invited for the special lecture, where he focused on ‘Something Different’. One of the proud Korea University alumni (German Language and Literature ‘69), Ki-seok Park has also completed 7 advanced programs including KUBS’s AMP (Advanced Management Program). Ki-seok Park established Sigong Tech in 1988, it is the 30th year since the foundation.
At the start of the lecture, Mr. Ki-seok Park shared his childhood story. His father passed away when he was 3. He had to defer his entrance to the university for few years (entering class of ‘69) because of financial difficulties. Nevertheless, he never thought the things happened to him was unfortunate. Mr. Park added, “I may have a miserable childhood, but I never thought I had an unhappy childhood. In fact, keeping a positive attitude is also very important in cooperation with other businesses. Optimistic persons always draw more attention from people around them".
Moreover, Mr. Park said, “Business makes it possible what once seemed impossible”. He worked for Ulsan Industry from 1977, where he built his work experience abroad. However, the company went broke in less than 2 years. He had to start from scratch. That’s when he started running his own business abroad, where he worked with a range of galleries and science museums. It was quite a shock for him to discover the developed facilities. He was deeply inspired by the advanced technology, which led him to establish Sigong Tech in 1988, the very first exhibit facilities business in South Korea. Mr. Ki-seok Park added, “Creativity and imagination are fundamental to the success of a business. Sigong Tech is the company pioneering a new field of business”.
Moreover, Mr. Park said, “Business makes it possible what once seemed impossible”. He worked for Ulsan Industry from 1977, where he built his work experience abroad. However, the company went broke in less than 2 years. He had to start from scratch. That’s when he started running his own business abroad, where he worked with a range of galleries and science museums. It was quite a shock for him to discover the developed facilities. He was deeply inspired by the advanced technology, which led him to establish Sigong Tech in 1988, the very first exhibit facilities business in South Korea. Mr. Ki-seok Park added, “Creativity and imagination are fundamental to the success of a business. Sigong Tech is the company pioneering a new field of business”.
In fact, pioneering a new area was not at all easy. His business went through hard works participating in the 1988 Seoul Olympic Games as an exhibition business operator. The business plan he had was a laser show at 63 Building, however, his clients did not give credit to him since his did not have much experience back then. “I was even told that my idea was fraud, based on a flawed idea that glass surface would not reflect laser. I did not give up, instead, I gave a demonstration of putting a paper on the glass to prove my idea.” The success of the laser show in the 1988 Seoul Olympic Games brought him a huge business growth.
Mr. Ki-seok Park pointed out that “business with high potentiality is the one that nobody else can think of or make it possible.” He is also working on digital education business, taking Sigong Tech as a parent company. He started the investment early in 2000, thinking that the key to national competitiveness is in the digital education. “It is crucial to keep constant interest and research for where the future economy is headed”, he explained. ‘i-ScreamS’ is the digital education program developed by Mr. Park, which is widely distributed and used in elementary schools as one of the learning aids.
Mr. Ki-seok Park pointed out that “business with high potentiality is the one that nobody else can think of or make it possible.” He is also working on digital education business, taking Sigong Tech as a parent company. He started the investment early in 2000, thinking that the key to national competitiveness is in the digital education. “It is crucial to keep constant interest and research for where the future economy is headed”, he explained. ‘i-ScreamS’ is the digital education program developed by Mr. Park, which is widely distributed and used in elementary schools as one of the learning aids.
Mr. Ki-seok Park concluded his lecture by emphasizing ‘Be something different’. In achieving ‘differentiate yourself from others’, it is important to set a goal. You need to first discover what you are good at, and what you are interested in, in order to plan your future. Mr. Park explained, “If you look at it, there must be few ways to reach your goal. I would strongly suggest you choose the one that others have not chosen. Be the pioneer, differentiate yourself”. This is also to do with your passion and willingness to challenge. “Otherwise, you may end up being a passive person who does what you are asked to do. That is the last person you want to be”, Mr. Park concluded.
The Business School’s coming up ‘Global CEO Lecture series’ will invite △ Younghoon Park, Executive Vice President of GS Home shopping (5/10) △ Young Yul Seo, Chairman of PT.Pratama Abadi Industri (5/17) △ Kyung-Soo Park, CEO of PSK (5/24) △ Young-Sik Kim, President of PwC Korea (5/31).
The Business School’s coming up ‘Global CEO Lecture series’ will invite △ Younghoon Park, Executive Vice President of GS Home shopping (5/10) △ Young Yul Seo, Chairman of PT.Pratama Abadi Industri (5/17) △ Kyung-Soo Park, CEO of PSK (5/24) △ Young-Sik Kim, President of PwC Korea (5/31).