연구활동
IBRE Faculty Brown Bag Seminar
Spring 2026 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
연구 40년: 질문, 선택 그리고 우연
Park, Kwangtae (KUBS, LSOM)
Spring 2026
April 30 Thursday, 12:00-13:00
| March 19 |
Title : Bond Funds and Credit Risk Oh, JiYeol (KUBS, Finance) |
|---|---|
| April 2 |
Title : Identity Conflict Amidst Environmental Change: An Ethnography of a Korean Buddhist Temple Song, HeeChan (KUBS, Global Business) |
| April 16 |
Title : Changing Roles of Word-of-Mouth Communications in Repeated Consumption Decisions: The Case of Serial Drama Viewing Kim, BaekJung (KUBS, Marketing) |
| April 30 |
Title : 연구 40년: 질문, 선택 그리고 우연 Park, Kwangtae (KUBS, LSOM) |
| May 14 |
Title : TBD Lee, Kyuhan (KUBS, Information Systems) |
| June 4 |
Title : TBD Kim, Min Jung (KUBS, Strategy) |
Questions/Volunteering : Jong-Ho Lee(#2821; jongholee@korea.ac.kr) or Mikyoung Kim (#2704; mmmg08@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Fall 2025 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across
different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers
to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
When AI Disclosure Backfires: The Economic Consequences of Labeling AI-Generated Review Summaries
Choi, Angela Aerry (KUBS, Information Systems)
Fall 2025
December 11, Thursday, 12:00-13:00
| September 18 | The Impact of a Horizontal versus Vertical Product Display on the Attraction Effect Park, Jongwon (KUBS, Marketing) |
|---|---|
| October 2 | Risk Sharing through Buybacks Hwang, Sunwoo (KUBS, Finance) |
| October 16 | Evolution of Ride Services: From Ride Hailing to Autonomous Vehicle Noh, Daehoon (KUBS, LSOM) |
| November 6 | A Role Differentiation Strategy in Intergroup Negotiation Setting Chung, Seunghoo (KUBS, Management) |
| November 20 | Incumbent Firms’ Sourcing of AI Technologies through Alliances versus Acquisitions Cho, Jaeyoung (KUBS, Strategy) |
| December 4 | Searching for Legitimacy: The Changing Role of Corporate Social Responsibility in Insider and Outsider CEO Succession, 1992–2016 Lee, Juyoung (KUBS, Management) |
| December 11 | When AI Disclosure Backfires: The Economic Consequences of Labeling AI-Generated Review Summaries Choi, Angela Aerry (KUBS, Information Systems) |
Questions/Volunteering : Jong-Ho Lee(#2821; jongholee@korea.ac.kr) or Mikyoung Kim (#2704; mmmg08@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Spring 2025 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across
different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers
to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
Spring 2025 brownbag will start from March 20 and will be held on every other Thursday 12:00-13:00
Leading for Applause or Legacy? How CEO Status Shape Strategic Innovation Adoption
Gao Mengjin (KUBS, Strategy)
Spring 2025
June 5, Thursday, 12:00-13:00
| March 20 | Financial YouTube Channels and the Capital Markets Koo, Minjae (KUBS, Accounting) |
|---|---|
| March 27 | Long-History PCA in a Dynamic Factor Model with Weak Loadings Kim, Baeho (KUBS, Finance & Business Analytics) |
| April 3 | Does production location impact quality? An empirical study on the generic drug quality variations In Joon NOH (KUBS, LSOM) |
| April 17 | Battling Therapeutic Inertia in Diabetes Management: Empirical Evidence from Patient Portal Jung, Kyung Sung (KUBS, Information Systems) |
| May 8 | Political Identity and Preference for Extraordinary Experiences Kyuhong Han (KUBS, Marketing) |
| May 22 | Implied Costs of Capital and Investment Decisions Inmoo Lee (KAIST and Currently visiting Korea University, Finance) |
| June 5 | Leading for Applause or Legacy? How CEO Status Shape Strategic Innovation Adoption Gao Mengjin (KUBS, Strategy) |
Questions/Volunteering : Jong-Ho Lee(#2821; jongholee@korea.ac.kr) or Mikyoung KIM (#2704; mmmg08@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Fall 2024 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across
different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers
to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
| September 26 | Digital Piracy of Live Content and Illegal Online Gambling: Evidence from Live Sports Broadcasts Lee, Gunwoong (KUBS, Information Systems) |
|---|---|
| October 10 | The Ugly Truth Behind Hedge Fund Activism: Product Recalls Jongsoo Kim (KUBS, Management) |
| October 31 | The Impact of Peer Usage on User Retention for Crowdfunding Platforms: Evidence from U.S Public School Teachers Baek Jung KIM (KUBS, Marketing) |
| November 14 | Innovation and the Medieval Church Viacheslav Savitskiy (KUBS, Global Business) |
| November 28 | Fake Carting: Manipulation of Consumer Observational Learning Hae Kang Lee (KUBS, Finance) |
| December 12 | Knowledge Interdependence as a Double-Edged Sword for Firm Innovation: The Role of Regulation-Induced Product Shocks Min Jung KIM (KUBS, Global Business) |
Questions/Volunteering : Jong-Ho Lee(#2821; jongholee@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Spring 2024 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
| March 14 | Defending the Throne: The Influence of Performance Fe edback on CEO Succession in Family-Controlled Firms Jaemin Lee (KUBS, Management) |
|---|---|
| March 28 | TBA Thummim Cho (KUBS, Finance) |
| April 11 | Are All Generic Drugs Created Equal? An Empirical Analysis of Generic Drug Manufacturing Location and Serious Drug Adverse Events In Joon NOH (KUBS, LSOM) |
| April 25 | An Empirical Study on the Effect of Mobile Application Spin-Off Baek, Jiye (KUBS, Information Systems) |
| May 9 | Time to Innovate Sunwoo Hwang (KUBS, Finance) |
| May 23 | How Uncertainty in the External Environment Shapes Consevatives' and Liverals' Hedonic Consumption Kyuhong Han (KUBS, Marketing) |
| June 13 | Wait Time Announcement to Increase Customer Satisfaction Jeunghyun Kim (KUBS, LSOM) |
Questions/Volunteering : Jaehwan Kim (#2603; jbayes@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Fall 2023 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
| September 21 | Multitask-Finetuned Theory-Based Prompt Learning for Hate Speech Detection Kyuhan Lee(KUBS, MIS) |
|---|---|
| October 12 | The Impact of Increasing Entry Fee on Emergency Department Demand: A Territory-Wide Study Hyun Seok Lee (KUBS, LSOM) |
| October 26 | The Two Faces of Retail Investors: Noise Traders or Liquidity Providers? Heebum Lee (KUBS, Finance) |
| November 9 | Regulator's communication in crowded markets Taejin Kim (KUBS, Finance) |
| November 23 | Self and social consequences of virtue signaling JIN WOOK CHANG(KUBS, Management) |
| December 7 | TBA G-Song Yoo (KUBS, Accounting) |
Questions/Volunteering : Jaehwan Kim (#2603; jbayes@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Spring 2023 IBRE Faculty Brown Bag Seminar
The IBRE Faculty Brown Bag Seminar, open to all KUBS faculty members, presents the opportunity to share and discuss research ideas across different academic fields. We more than welcome any faculty members who would like to share research ideas at any stage for feedback ranging from research working papers to simply early-stage ideas. The seminar runs presentations every other week in either Korean or English as per the presenter’s preference.
| March 16 | Intended Consequences of More Frequent Portfolio Disclosure Chung, Ji-Woong (KUBS, Finance) |
|---|---|
| March 30 | Labor-Management Relational Capital Sunwoo Hwang (KUBS, Finance) |
| April 13 | Digital Trade Implications of Data Protection and Privacy Regulations: The Impact of GDPR on the Global Mobile App Market Gunwoong Lee(KUBS, MIS) |
| April 27 | The Mediation Role of Structural Holes in the Relationship between IT and the Price of Intermediate Inputs Byungwan Koh(KUBS, MIS) |
| May 11 | Service Operations for Justice-On-Time: A Data-Driven Queueing Approach Jeunghyun Kim(KUBS, LSOM) |
| May 25 | Automated De-identification Techniques and Sleep Monitoring Model based on Artificial Intelligence Oh, Junhyung(Korea University(Research Professor at IBRE), Cybersecurity) |
| June 8 | The latent attention effect of uninformative CEO tweets on subsequent corporate news events Inho Suk(SUNY Buffalo(Visiting Faculty at KUBS), Accounting) |
Questions/Volunteering : Jaehwan Kim (#2603; jbayes@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Fall 2022 IBRE Faculty Brownbag Seminar
The IBRE Faculty Brownbag is for the opportunity to share research, thoughts, and interests among KUBS faculty members across area. This lunch seminar is open to all KUBS faculty members. Research working paper, proposal, research note, and anything a faculty member would like to share and to get feedback is more than welcome. The seminar runs every other week, and offered in Korean or English by the presenter’s choice.
| September 28 | Hiding Environmental Harm? An Investigation of Power and Reputational Risk Effects on Firm Carbon Emission Disclosure Practices Yoojung Ahn(KUBS, IB) |
|---|---|
| October 13 | The value of corporate social responsibility: Evidence from the COVID-19 pandemic in Korea Na, Hyun Seung(KUBS, Finance) |
| October 27 | Settling in half brother's country through entrepreneurship: North Korean refugee entrepreneurs in South Korea Eunki Ro(Rutgers University(Research Professor at IBRE), Management) |
| November 10 | Social Learning in Prosumption: Evidence from Two Randomized Field Experiments Jaehwuen Jung(Temple University(Visiting Faculty at KUBS), MIS) |
| November 24 | The Impact of Financial Reporting and Disclosure Quality on a CFO’s Reputation: Evidence from Outside Board Appointments Chee, Seungmin(KUBS, Accounting) |
| December 8 | I Won't Go: An Interactive Perspective to the Air Pollution Effect on Expatriate Assignments Duckjung Shin(KUBS, IB) |
Questions/Volunteering: Joonghyuk Kim (#2607; j-kim@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Spring 2022 IBRE Faculty Brownbag Seminar
The IBRE Faculty Brownbag is for the opportunity to share research, thoughts, and interests among KUBS faculty members across area. This lunch seminar is open to all KUBS faculty members. Research working paper, proposal, research note, and anything a faculty member would like to share and to get feedback is more than welcome. The seminar runs every other week, and offered in Korean or English by the presenter’s choice.
| March 3 | Causal Mediation Analysis Using Double Machine Learning Kyuhong Han(KUBS, Marketing) |
|---|---|
| March 17 | An Exploration of the Relation between the Visual Attributes of Thumbnails and the View-Through of Videos: The Case of Branded Video Content Byungwan Koh(KUBS, MIS) |
| March 31 | Signaling Status with Symbolic Co-Branding: An Operations Management Perspective Byung Cho Kim(KUBS, LSOM) |
| April 14 | Perceived Marginal Cost in Demand Jaehwan Kim(KUBS, Marketing) |
| April 28 | Conditional Importance Sampling for Rare Event Counting Processes Baeho Kim(KUBS, Finance) |
| May 12 | More than its worth? Authenticity Mark-up and Its Relationships to Expert Valuation, Social Status, and Presentation Contrast in Contemporary Art Auctions Young-Kyu Kim(KUBS, Management) |
| May 26 | Understanding country governance via market value-profit correlation Dong Wook Lee(KUBS, Finance) |
| June 9 | Multiple Response Product Design: Interative Multi-objective Optimization Approach Kyung Sam Park(KUBS, LSOM) |
Questions/Volunteering: Joonghyuk Kim (#2607; j-kim@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Fall 2021 IBRE Faculty Brownbag Seminar
The IBRE Faculty Brownbag is for the opportunity to share research, thoughts, and interests among KUBS faculty members across area. This lunch seminar is open to all KUBS faculty members. Research working paper, proposal, research note, and anything a faculty member would like to share and to get feedback is more than welcome. The seminar runs every other week, and offered in Korean or English by the presenter’s choice.
| September 23 | Contingent Employment and Innovation Sunwoo Hwang(KUBS, Finance) |
|---|---|
| October 7 | When leaders bring their "A" game: Leadership insecurity, gender-stereotypical leadership, and team performance Jinwook Chang(KUBS, Management) |
| October 21 | The Service Must Go On: An Impact of Mobile App Unbundling on New App Adoption and Engagement Volume Jiye Baek(KUBS, MIS) |
| November 4 | Learning in Drug Shortage Recoveires Hyunseok Lee(KUBS, LSOM) |
| November 18 | Finding common ground or projecting one's own perceptions? A dyadic view of collaboration between organizations with conflicting institutional logics Martin Hemmert(KUBS, IB) |
| December 2 | Organizational Identification in Small and Medium Multinational Enterprises: Relative Standing Among Host Country Nationals Duckjung Shin(KUBS, IB) |
| December 16 | FDI and Corporate Environmental Performance in China: A Research Program Jungbien Moon(KUBS, IB) |
Questions/Volunteering: Joonghyuk Kim (#2607; j-kim@korea.ac.kr) or Ms. Jeongmin Lee (#2704; vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
Spring 2021 IBRE Faculty Brownbag Seminar
IBRE Faculty Brownbag is a seminar series for the KUBS faculty members held biweekly. Sandwich will be served at the IBRE office (311 Business Main Building.) for walk-in pick-up. The seminar will end by 1:00 p.m. on time with no exception. If you have question or want to share your research thoughts with us for a specific date, thank you and please let us know at Jaehwan Kim (jbayes@korea.ac.kr) or Ms. Jeongmin Lee (vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.
| June 24 | On Active Senior Market Doo-Hee Lee(KUBS, Marketing) |
|---|---|
| June 10 | AI-enabled Smart Search and Local Economy: Evidence from Restaurant Business Gunwoong Lee(KUBS, MIS) |
| May 27 | The Effectiveness of Single Price Change in Learning and Earning via Sequential Estimation Jeunghyun Kim (KUBS, LSOM) |
| May 13 | How causal focus and specificity in risk factor disclosures Jointly affect investor judgments G-Song Yoo (KUBS, Accounting) |
| April 29 | CAN ALLIANCES SUBSTITUTE ACQUISITIONS? THE EVIDENCE FROM A QUASI-EXPERIMENT Joonmahn Lee (KUBS, Management) |
| April 15 | Climate Change Test Kit Heebom Lee (KUBS, Finance) |
| April 1 | Strategic nepotism and family director appointments: Evidence from family business groups in South Korea Hicheon Kim (KUBS, Management) |
If you have question or want to share your research thoughts with us for a specific date, thank you and please let us know at Jaehwan Kim (jbayes@korea.ac.kr) or Ms. Jeongmin Lee (vivianlee@korea.ac.kr) at Institute for Business Research and Education, Korea University.