Korea University Business School Career Hub [Ctrip] General Manager of Marketing, Marketing specialist 채용공고

Employment type

Full-Time Entry Level, Full-Time Experienced

Recruitment expiration date

2016/11/30 00:00

Recruitment expiration status

Closed

Company

Ctrip.com International Ltd.

Job Function

General Manager of Management, Marketing Specialist

Details

About Ctrip
Ctrip.com International Ltd. (NASDAQ:CTRP) founded in 1999 and it’s headquartered in Shanghai, China. Now Ctrip, with more than 30,000 employees worldwide, is

China’s leading travel services provider
Ranked No. 1 among China travel groups in 2015
Covering over 50% of the online travel service market share
The 2nd largest global online travel services company in terms of market value
China’s largest domestic travel services company

In 2009, 2010 and 2014, Ctrip invested in ezTravel (Taiwan) and Wing On Travel (Hong Kong), expanding its business and services into Taiwan, Hong Kong, Macau and North Americaas well as additional destinations worldwide. Ctrip start International Business from the end of 2013, and IBU’s average GMV YOY exceeded 100%, to the end of 2015, up to400 million USD.

1. General Manager of Marketing

Job Title	General Manager of IBU Korea
Job Type	Full time Permanent
Category	Marketing Department of IBU
Reporting Line	Head of Marketing of IBU
Location	Based in Seoul
Main Responsibilities	Support the management team with insightful knowledge of the Korea travel market, competitive landscape and strengthen Ctrip’s Korea marketing strategy. Prepare market analysis and design the marketing plan, and execute sales & promotion activitiestargeting the Korea market, thus to help the business expansion and localization. Explore all kinds of partnerships in Korea local market to recruit new customers and build the brand name among Korea travelers. Develop strategic travel product resources, and collaborate with the product team in headquarter to design and market the most suitable travel products for Singapore and South East Asia travelers. Lead the Korea sales driven marketing activities, ensure actual contribution to new user acquisition and bookings, having ROI in mind Collaborate with the product teams to sell appropriate hotels and air tickets to the Korea market to increase the sales and market penetration
Desired Skills and Experiences	Qualified candidate would be passionate in new business and market development, know very well about the travel and close relative market, and be perceptive in finding the new market opportunities. Experiences of starting a high-tech business would be highly preferred,have entrepreneurship and drive to succeed. Know well about the various travel products in Korea market and good at finding the pain points and product innovation, for Korean travelers basing on consumer insight. Familiar with Marketing channels (both online and offline) in Korean travel industry; Financial and data analysis experience to understand key metrics, travel trends & customer's requirement Excellent interpersonal, written, verbal and presentation skills Ability to prioritize workload and complete tasks under pressure and high demand Fluent in English, and ability to communicate in Chinese or other Southeast Asian dialects will be a plus Diploma in Marketing, Business Administration, Tourism, Finance, or related field of study. Willingness to travel when necessary

2. Marketing Specialist

Job Title	Content Marketing Specialist
Job Type	Full time Permanent
Category	Marketing Department of IBU
Reporting Line	Head of Marketing of IBU
Location	Based in Seoul
Job Description	Management of corporate SNS channels Development and publish travel contents through SNS Develop & manage new, trending SNS channels Analyze travel trend and user experience Additional Digital Marketing support (eDM) Administrative support
Qualification	Experience in corporate SNS management (2 years min.) Fluency in English required Proficient use of Photoshop and Microsoft required Travel lover

Inquiry

02-734-8897 wangcong@ctrip.com

Employers

Job Posting