THE GAME

 

An innovative competition like no other that has brought together ambitious students from all over the world for the past 28 years.

▸40,000+ students

▸65 countries and regions

▸80+ hours of E-learning

▸10,000+ innovations

 

The way the competition works:

▸Build an amazing team of 3 superheroes to solve the mission.

▸Come up with the most innovative idea, sharpen it throughout the selection process and become the champion of your country.

▸Fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

 

 

YOUR MISSION

 

"BUILD A PLASTIC-LESS FUTURE IN THE BEAUTY INDUSTRY"

 

 

 

SIGN UP

 

LEARN MORE

https://brandstorm.loreal.com/en