TOP

정년트랙교수

가렛 토니 (Garrett, Tony C.)Tony C. Garrett

  • 마케팅
  • 교수
  • 혁신과 신제품개발, 마케팅과 문화
  • 경영본관 510호
  • TEL : 02-3290-2833
  • Email : tgarrett@korea.ac.kr
  • Fax :
  • Homepage :
  • Office Hour : TBA

학력

University of Otago, New Zealand
Ph.D in Marketing (2003)

경력

Korea University Business School
•Assistant Professor (Mar. 2009 ~ present)
•Visiting Professor (Mar. 2007 ~ Feb. 2009)

University of Otago, New Zealand
•Senior Lecturer (Tenured) (Mar. 2003 ~ Feb. 2007)

Institute of Innovation Research, Hitotsubashi University, Japan
•Invited Visiting Associate Professor (2002 ~ 2003)

Haute Études Commerciale, France
• Visitor and Researcher in Département de Marketing (1997)

University of Otago, New Zealand
• Lecturer (Mar. 1993 ~ Feb. 2003)
더보기

논문

  • Lee, N., Beatson, A., Garrett, T., Lings, I., and Zhang, X. (2009), A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople, Journal of Business Ethics, 88, 497-515.
  • Browning, V., Edgar, F., Gray, B., and Garrett, T. (2009), Realising competitive advantage through HRM in New Zealand service industries, The Service Industries Journal, 29 (6), 741-760.
  • Knight, G., Gao, H., Garrett, T., and Deans, K. (2008), Quest for social safety in imported foods in China: Gatekeeper perceptions, Appetite, 50 (1), 146-157.
  • Gray, B. J., Matear, S., Deans, K. R., and Garrett, T. (2007), Assessing Sources of Competitive Advantage in a Service-Dominant World, Australasian Marketing Journal, 15 (1), 69-75.
  • Garrett, T., Buisson, D. H., and Yap, C. M. (2006), National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand, Industrial Marketing Management, 35 (3), 293-307.
더보기

저서

연구실소개